OSRAM split after the general lighting named LEDVANCE"

The German giant OSRAM (OSRAM) said on the 18, general lighting business the company intends to split out, already picked out a new name, named "LEDVANCE", the overall structure of split time, estimated in April 2016, entered into force time the law is expected in July 2016. OSRAM said that LEDVANCE is about to split out of the new business, with a strong sales team, well-known brand value, as well as a wealth of market experience and related technical resources.

OSRAM has agreed to split its business in June 2015, and the name of the new company named OSRAM said, is a combination of the two words LED and Advance, which is the professional lighting company.

OSRAM CEO Olaf Berlien pointed out that the new name of the cause of the lighting industry, reflecting the important role of LED in the lighting market and the trend of development, but also represents more market opportunities are emerging.

LEDVANCE, which actually contains the product line? The observation of LEDinside, LED lighting company has the traditional lighting, more modern, as well as the standard OTC lighting, can provide links to smart lighting solutions, can make the smart home, smart building lighting market has very good choice.

The future, LEDVANCE will by 47 year old Jes Munk Hansen duties, before he was in charge of the cause of OSRAM America, by Oliver Neubrand as chief financial officer, Erol Kirilmaz is responsible for sales and marketing, operated by Peter Mannhart in Bettina Kahr-Geleng as a human resources officer role.

LEDVANCE company helmsman Jes Hansen said it would lead the ten thousand employees of the lighting industry to continue to develop sustainable development of the Munk. At present, the company has a good market position, has a good international sales team, have a foundation for the lighting industry and a large amount of work, but you can use the OSRAM and SYLVANI brands in their future products.

As an independent company, in the organizational structure will be more lean, decision and product direction more freely, to adapt to the rapid change of the global market, and meet the new requirements of the market, the future will be a consumer oriented company.

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