Riyadh pan hi fill: the brutal competition in enterprises or the remaining 20 LED screen

Turning to the LED display industry, had to talk about small spacing market. It is said that only in the first half of 2015, small spacing LED market size has exceeded 600 million yuan, an increase of more than 50%, is expected to reach the size of the year is expected to reach $1 billion 560 million. Look at the LED display of listed companies before 2015 three quarter earnings, the Riyadh net profit of 185 million, an increase of 104%, small spacing TV revenue 400 million, an increase of 26.86%; the state of science and technology products to achieve net profit rose 97.16%, 339 million small spacing showed an increase of 102.96%; net revenue is aibisen decreased, but the small spacing display order 23 thousand and 100 yuan, an increase of 70%, equivalent to the year 2014...... These data are intuitive proof of the era of small spacing outbreak.

Therefore, you think tank specifically to find the industry's first proposed the concept of LED small spacing enterprise - Riyadh and deputy general manager Pan Xitian, asked him to talk about the LED display industry in 2015, especially in the small market space.

Riyadh deputy general manager Pan Xitian

Create a template LED cell splicing precedent

Q: as one of the participants in the business, what do you personally think Lyad achieved in 2015?

Pan Xitian: Riyadh year operating income of 6% - 7% for R & D funding, break the technical barriers of multiple small spacing of cutting-edge technology, from the implementation of the P1.9-P1.6-P0.7 three jump. At present, the production of the world's smallest spacing P0.7mm ultra spacing LED panel, industry-leading. Based on 54 inch LED TV panel to achieve the "building blocks" splicing LED TV (and TV wall) to create a LED cell template splicing precedent.

Q: in November 1, 2015, the National Bureau of statistics released China manufacturing and non Manufacturing Purchasing Managers Index, the data show that the manufacturing sector is still grim. According to Lyad in the first three quarters of 2015 report, net profit rose sharply over the same period last year. It's in 2015, what are the difficulties encountered, through which to overcome the problem, thus ensuring the company's growth trend?

Pan Xitian: domestic macro downtown pressure on the economy and increase the European economic crisis recovery delayed adverse effects, LED display overall industry boom is not high, the conventional display in 2015 (more than P3 and the overall demand) are shrinking. Although the traditional display of the recession, but as the main raw material prices continue to drop, small pitch LED display with a display of seamless visual and large HD stunning, customers enjoy HD visual effects at the same time also gradually accepted the small spacing of the product price, market demand in a large number of small distance to go.

Excellent product quality, excellent customer service service has always been the pursuit of the goal riyadh. Lyad in 2008 has begun to LED small spacing display technology research and development, but also the industry's first proposed LED small spacing concept of the enterprise. 2012 P2.5LED screen to enter the market, opened a small gap era, in 2014 began in the market shipments. May 2015 Riyadh TV Technology Co Ltd officially put into production, professional build small pitch products, greatly improving the productivity and quality of small spacing, the so-called fight, the basic realization of the first three year plan.

Q: according to AVC data show that: in the first half of 2015 China's small spacing LED market size over 600 million yuan, an increase of more than 50%. Please talk about why the liard small pitch products in 2015 achieved good development?

Pan Xi fill: several issues mentioned above, with the continuous improvement of people's visual needs, the market has been going to small areas. We have prepared ahead of time, including the layout of the sales and LED applications as the core of the 4 wheel drive strategy, through the four modernizations to achieve development goals. That is:

Integration: industrial chain integration (upstream chip packaging applications) strategic cooperation and mergers and acquisitions

Intelligent: smart lighting, smart home, smart Conference

Platform: system integration, LED ad centralized control broadcast

Internationalization: international marketing services network, international investment and mergers and acquisitions, international resources integration

The future of ultra micro market demand beyond imagination

Q: how do you understand the LED display industry in 2015? Which market segments are more concerned about the future?

Pan Xi fill: in 2015 the LED industry, I personally think that not to the winter. We first review the traditional electronic industry, such as television, refrigerator, air conditioning, the top 3 manufacturers market share of more than 50%, and the LED display industry at least hundreds of manufacturers, the top 3 manufacturers of the total market share of less than 20%. With the continuous development of LED display industry, industry concentration will be higher, we can estimate the final win in the competition retained about 10-20, and for a period in the future competition will be very cruel, but each enterprise has the opportunity.

2015 display outdoor products basically from the line to the patch, one is a large viewing angle, two is difficult to process, high output.

Now the indoor, P1.0 ultra dense LED small spacing and the scale of production has become a reality, is still concentrated in the military, broadcasting, dispatching and other government projects and high-end commercial areas, when the ultra spacing in technical perfection, cost control has also been a corresponding, ultra distance between products in the market acceptance and demand the degree will be significantly improved, application scope will be more and more widely, will gradually transition to civilian areas. Science and technology reform