OSRAM two localization LED new debut in China

Recently, OSRAM in China launched a total of nearly 20 LED new products, which opened in 2013 OSRAM force LED market prelude. With the optimization of product design, production and operation processes and other aspects, OSRAM's new products not only improved in performance, and price competitiveness has been significantly improved. The "LED value" and "value spirit lamp cup series light" series of LED soft strip is OSRAM in the China IPO market localization of LED products, and the market compared to the same type of product, its excellent cost-effective products will be the investment return period of end users to shorten times. This further validates OSRAM's commitment to the Chinese market and its determination to deepen China's development. OSRAM (China) Lighting Co., Ltd. chief executive officer Ai Xiaoming said: OSRAM has been standing in front of the lighting industry and the overall lighting solutions continue to promote the transition to LED lighting industry. At present in the Chinese, quality and price is LED two market focus, the best balance point of the launch of the new OSRAM is committed to seeking quality and price, in order to meet the needs of the local market China. This is the common aspiration of OSRAM and market partners to more cost-effective lighting products to activate market demand, promote the popularity of LED applications, and promote the development of China's LED lighting market. "

Today, the global lighting market is undergoing tremendous changes, solid state lighting and green lighting products are driving the transformation and upgrading of the industry and rapid development. At present, China's LED lighting industry development goal is the 2015 output value of 450 billion yuan, of which LED lighting applications,, LED functional lighting products market share will reach more than 20%. China LED lighting market has great potential, OSRAM not only has been committed to the development of solid-state lighting and deep Chinese market healthy development, also believe that the lighting market depends on the user awareness of the brand, strong technical force and strict quality control. On this basis, OSRAM actively respond to the rapid changes in China's lighting market demand, the introduction of a variety of LED new products, in order to promote China's lighting market to LED lighting health, rapid transition.

Efa

The launch of OSRAM nearly 20 high-quality LED products covering the lamp, lamp, lamp and other types of soft, can be widely used in residential, hotels, shopping malls, restaurants, outdoor wall of LED lighting products demand the most exuberant market. Due to the overall optimization of the product design, production and operation process of OSRAM, it can ensure the product quality and ensure the competitive advantage of product price. And notably OSRAM in China IPO market two new localization -- "LED value" and "value spirit bright lamp series" series LED strip, successfully users of the products shorten the payback period from six months to three months.

In view of China below 3W LED lamp has a strong market demand, but faced with the quality of existing products and the status quo of dragons and fishes jumbled together the high price, OSRAM launched its first 3W below the "LED value" series of cup, with the quality and price competitive advantage of high timely meet market demand China. And the other a localized product "OSRAM first premium spirit bright" series of LED soft, except in the light efficiency and energy-saving performance has been further improved, the price has dropped, the new suggested retail price than the previous OSRAM compared to the same type of products, a drop of up to 60%. Because of these two new localization achieves the perfect combination of quality and price, in the premise of strong demand China market priority to meet, it will also be extended to the Asia Pacific region and other areas of global sales, to further meet the global lighting market demand.

Shanghai Weixu lamp limited company general manager Li Qiang: "the face of the status quo of LED product quality and price is uneven melee, China lighting market of LED product quality, price, variety and production cycle products have higher expectations. Which brands can respond to these changes in a timely manner, will be able to win greater market share, but also help to promote the rapid transformation of Chinese traditional lighting to LED lighting. We are very pleased to see OSRAM can have a good understanding of the China lighting market, and can quickly make a positive market reaction, launched a truly meet the market expectations of products. We hope to cooperate with OSRAM to meet the urgent needs of the current Chinese market, and jointly promote the rapid development of China's LED market. "