On the Huangpu River open LED advertising ship

During the national day, Shanghai Huangpu River has a bright spot, the first commercially available LED advertising ship early every day nine to eleven in the evening sailing in the Waibaidu Bridge and Yanan Road Elevated middle river. The successful development and operation of the ship ship in Shanghai and advertising Advertising Co. Ltd. (hereinafter referred to as China advertising) said that the future will be based on the provisions of the relevant departments, for in the Huangpu River, the development of a certain number of advertising board. It is understood, LED display cost per square meter is about 30 thousand yuan, plus the cost of chartering transformation, build a ship's total cost of advertising in more than 5 million yuan. Commercial returns are also considerable, price than the LED advertising screen downtown core business district even higher. Insiders said that in the past 9 million years of fixed billboards in Pujiang advertising costs generally between $3 million to $. Since the advertising ship can play multiple brands of advertising, advertising costs of individual companies have been reduced, but the total revenue will increase, the sales revenue of each ship is expected to exceed 10 million yuan.

According to the China advertising assistant general manager Miss Han Yujia said, with Armani, Cartier, Zegna and other famous brands to enter, the Bund has become a gathering place of the world's top luxury brands, on both sides of Pujiang gathered a large number of high consumption groups, thus becoming the best carrier outdoor brand advertising. Over the past two years, many old billboards along the coast of Pujiang have been removed, making Pujiang's media resources increasingly scarce. To this end, the use of vertical and horizontal advertising LED screen technology, specifically developed a new type of advertising ship outdoor media, both with the landscape integration, but also to obtain commercial returns. In order to prevent competitors to follow up and imitate, vertical and horizontal advertising on the ship to apply for patent protection.

It is reported that after the development of advertising and advertising this new media form, there are a number of advertising companies expect to occupy a place on the Huangpu river.