On the development of LED lighting industry

Introduction: in the early stage of reform and opening up, it is a free market economy rose, in Zhongshan Ancient Town, lighting lamps like sparks of fire, in the southern town of Liaoyuan, plus the fair held, "lighting capital" word! Formed a town as the center of the huge lighting industry cluster! National and even the world's merchants gathered here, lighting lamps from here to the country, overseas.

At the end of last century, the industry reshuffle tide, some forward-looking companies within the industry, will be in the fast consumer goods, household appliances and other industries to obtain the successful experience of the channel model, is introduced into the lighting industry, they choose to go out, to abandon the original sitting mode, at the beginning of each province and city set up branches and office, business development and management personnel stationed in the local market, the development of dealers and retailers, set up brand stores and outlets, with minimal investment quickly established brand visibility and influence.

Ancient town, has also become the birthplace of many brands, honor unlimited! Ten years later, the lighting industry ushered in a revolution of their own, that is, LED this new light source revolution, almost overnight, the traditional incandescent lamp, fluorescent lamp has become obsolete products! LED has become the mainstream, traditional chiefs, cutting-edge forces compete with each other, the increasingly fierce competition for the market! At the same time, another revolution is being carried out, the revolution is the main characteristics of the relationship between the factory and the user to reverse the main features, which is the traditional e-commerce business model revolution!

On the development of LED lighting industry

Almost every industry is suffering from the impact of e-commerce! Lighting industry is also deeply affected! Lighting, facing their own internal new technology revolution and the electronic commerce business model revolution at the same time, risks and opportunities coexist, in this historical environment, it is the internal lighting industry some long existing problems under the magnifying glass under! Lighting industry is a very special industry.

Lighting, and is closely related to people's living, life and work, so the market is very wide, there are Home Furnishing, commercial, office, industrial landscape, and many other market segments, there are hundreds of billions of market size, there are tens of thousands of factories, but occupy 1% of the market share of enterprises are very scanty, decentralized market however, no monopoly, but also have many disadvantages such as the phenomenon of free market economy, product homogeneity serious! Low price and low quality competition! In addition to this patent protection, non standardized lighting products, is almost non-existent, so lead to plant careless is not willing to take enormous risks and market development of new products, in order to obtain orders, have to rely on price war to attract attention, behind the price war, often means low quality and homogeneity, industry into another round of vicious spiral! The final waste of resources, hurt the user, but also hindered the long-term development of their own! These, it should be the industry's chaos, the deep-seated reasons for it.

In today's environment, most of the end users, is very much hope to buy cheap and good products, but also look forward to buy more valuable products! The dealer, as a part of product logistics, also has many irreplaceable role, but in recent years, is also facing the rent, labor, advertising and other operating costs continue to rise and other problems, but also the urgent need of good products of good profits! Therefore, a good product is the cornerstone of the healthy development of the industry, good products allow users to benefit, so that dealers benefit, so that enterprises benefit! To make the lighting industry healthy development, we must solve the main contradiction in the industry! In the current e-commerce development environment, the main contradiction in the lighting industry, is the end user of the lighting industry's low degree of concern, although they are very familiar with lighting! Most end users, in the decoration will buy a lamp, because usually less attention, do not know how to choose light, do not understand the importance of lighting, only the price to buy a lot of the time, the result is improper, affect the work efficiency, affect the Home Furnishing mood, affect the customer turnover, affects the safety of! The free market economy, although the unfettered freedom of development, will be survival of the fittest in natural selection and survival of the fittest, but also can produce the homogenization of serious, low quality problems such as disorderly competition, and actively guide and regulate therefore also needs the government, let the terminal users understand Lamps lighting, understand Lamps lighting function and collocation skills, enhance the value of! To the healthy development of the industry!