On the social marketing of LED industry from the Expo lighting show

Write in front of words:

Led social marketing industry, Mr. Pan Jiangen in a recent CSA held an international forum to throw out such a point of view, I have the same feeling, by the "Expo" the opportunity to share this topic with you. Although the LED social marketing is not the responsibility of a certain enterprise, but it is absolutely the interests of each enterprise, how to write the "Expo" after the industry brilliant? Let's work together.

"Expo lighting show" ignited the passion of social marketing in LED industry

The evening of May 1st, the highly anticipated Shanghai World Expo unveiled, the opening ceremony of the second half of the three big show - "light show, fireworks show, fountain show" will be the opening ceremony to a climax, Shanghai, Pujiang Huacai dream, this moment and round a big oriental country hundred years dream.

This is only the beginning, in charge of Professor Hao Pelosi in the overall planning and design of the 2010 Shanghai World Expo park lighting (now professor of College of architecture and city planning of Tongji University) eyes, like a "double Expo beauty" -- the day of the park, Zhuang 'Ya; night park, very bright.

As the core area of Expo Park, including the Expo Axis, China Pavilion, Expo Center, Theme Pavilion and Expo Cultural Center, including the four axis of the hall, the same is the focus of the night lighting design to show the object.

"One axis and four Pavilions", a large area of the use of LED technology to replace the traditional lighting tools, which greatly reduces the energy consumption of lighting, breaking the limitations of the traditional light source lighting, brought a visual feast.

In fact, as early as 2008, Professor Hao Pelosi took over for the Expo site planning and landscape lighting, on the development of the overall design idea, presented to the World Expo Night, must be of high efficiency and energy saving, and also show the characteristics of Shanghai art of landscape lighting.

The former to set the main tone of Hangzhou West Lake night female designer, the World Expo Park is a have a sense of the level of "evening" -- according to the brightness of park is divided into 5 levels, the Celebration Square, Expo Axis center landmark venues and the park entrance, rail station etc. crowded regions for a bright lighting area; comprehensive square, activities of green, two elevated walkway lighting district; city best practice area for the three stage lighting area, and parking lot, Expo park outside the main road and Park Branch brightness is set low, respectively defined as grade four and five lighting area.

Because close to the residential area, if the use of colored dynamic light, will not only affect the normal rest of the night, but also cause light pollution. In different regions, different brightness settings, with the use of different types of lamps, light and shade in the world to achieve the best fit of light and shade.

According to reports, the Expo night lighting planning features five main features:

In terms of strategy, is to make World Expo become a highly efficient urban lighting demonstration;

In the aspect of culture, the ecological protection lighting mode of the historic sites of the Expo site is formed;

At the technical level, the first large-scale integration of semiconductor lighting technology in World Expo;

In the humanities, through the interactive experience of the art of lighting and people, enjoy the creative life brought by lighting technology;

In the industry, to promote the "made in China" products to maximize the application.

A review of domestic LED industry social marketing

After reading this section on "Night Lighting Design Expo" of the text, there are a lot of people feel an upsurge of ups and downs, the blood surging, especially a large number of people engaged in LED industry. Indeed, when it comes to "night Expo" lights, LED light source does not appear in the newspapers, each big website is not surprising, even CCTV Oprah Bai Yansong can "spray" "LED" words, the visible "LED" fame is not used.

However, looking back on the development process of the LED industry in China for 7 years (2003 - 2010), and the social awareness and attention of today, the role of LED industry social marketing can not be ignored.

In 2003, when the semiconductor lighting (LED) as a "promising science and technology research project" into the early stage of the demonstration, know "LED" is very few people. The fact that there have been some low-end products of various enterprises related to doing and LED, and sales in the market, but we do not know how to make their products more value-added, more easy to sell.

In 2004, a group of entrepreneurs with strategic vision and scientific workers, around the "semiconductor lighting" science and technology project spontaneously set up R & D and Industry Alliance national semiconductor lighting project (CSA) ", the use of the collective wisdom and strength to do research and development of science and technology at the same time, to expand the visibility of the industry.

2005, more relevant enterprises and research institutions to find the organization, we voluntarily and spontaneously go hand in hand.

2006-2007, semiconductor lighting for the first time into the country in 11th Five-Year, 863 plan, and become a major event. This time there have been smart companies began to take advantage of the LED concept in improving the added value of the product.

In 2008, in the United States International Trade Commission (U.S.ITC) waving the big stick of intellectual property rights to carry out the "337" under the huge pressure of investigation, China's LED products in the Olympic Games and the opening ceremony of the show a charming dream light.

In 2009, the "ten city lights" are the major media praise or derogatory or raise a Babel of criticism of, but "LED Street" has made 21 city remember