On the steel boom? LED is at the critical point of danger and prosperity

Lighting industry has always been no shortage of stories, since the new LED light source into the gorgeous lighting industry, along with the response of the new energy, the global green lighting of the national energy policy support and capital market of new energy plate blitz, lighting arena Ming took the undercurrents was pushed up in the teeth of the storm. 2014 is the most dangerous period of the outbreak of the transformation of the lighting industry, but also to enter the most prosperous period of the development of LED lighting. At present, the focus of the industry is no doubt "how to live and live what kind of attitude," the problem, because the industry has entered the most critical point of madness, living is more important than ever. 2014 LED is in danger and the heyday of the critical point from "super" dealer's perspective, not willing to, do not worry, don't care into three different feelings, following condemnation: want to have "high, big, traditional brands, and want to get rid of too strong policy intervention and the short-term transitional adaptation period of the negative effects; and for the" high, rich, handsome new enterprises, and that the handsome men are not the conscience, the deeper meaning of "slightly less; for the industry of" grass root "of small and micro enterprises, a reciprocal exchange in the machine will even". ". On the other hand, dealers are also classified as more than three types of manufacturers. So, this is a kind of normal people, is a plate has been very equal bureau. LED the impact of the lighting industry is the most "bad muddy", but also the best time to opportunities. "". There is no doubt that the transparency of the industrial chain and the public is reflected in the light source technology, optical technology, cooling technology, drive technology, intelligent response, product structure, technology and resources in the industry chain mature supporting form. To further lower the profits of the whole industry is currently the largest contribution to LED in addition to energy saving outside the "window", the media industry users laugh, laugh, laugh hardware die casting factory, optical Suite Enterprise smiled, and the light source, LED lighting driver, lighting products factory and dealers most crying...... Into factories, three types of Enterprises above are defined, the B situation is actually not so bitter. First, traditional old transformation is positive, basic to market ripe to force, morale is much affected, effectively avoid the investment risk, but missed the dealer enthusiastic high profit opportunities for the industry's new brand has eroded the opportunities of development. At the same time, the provincial governments have to support enterprises, municipal projects in the regional market, the transformation of state-owned enterprises have also been split up, so the focus is still has been pulled low profit functional style. To break the board, companies naturally want to sacrifice profits, but also to limit the dealer to reduce profits to meet the impact of the price threshold. Shanxi LED brand new second, many enterprises have strong financial background and technical background, chip and light source are effective, but the channel is still full penetration of products and services to the traditional competition, looking for distributors "high, big," seems to be wishful thinking. At the same time, the most outstanding dealers are caught in the hands of their traditional lighting brand, operating traditional brand LED has high expectations, unless the original owner as no, or very difficult to let the agents of other brand products. For small and micro enterprises, and the resource itself is very weak, if the technology or price can show its advantages, or to a good day. If there is no bright spots, then I think the rejection is a wise choice. This year, can stay, stay is not easy, the consolidation of the relationship between manufacturers is not easily won, depth of interest is bound to "we cannot fully represent the general trend, if the two long, a blessing in the good wishes every morning and evening to understand" living is a problem, where long lighting circle? Not even break up, just hope both magnanimously said: if you well, is sunny.