Open the light of the future China LED industry road in where

The 08 Beijing Olympic Games, the world witnessed the opening ceremony of the gorgeous stage lighting, landscape lighting and water cube beautiful inside and outside the stadium a pile of large screen, all thanks to the LED technology, so that the Olympic Games become a feast of science and technology;

Also in 2008, the LED backlight notebook computer and desktop display devices such as bamboo shoots after a spring rain like mushrooms, in color, power consumption and environmental protection over CCFL (cold cathode fluorescent lamp), has become a major trend in the future development of the industry.

It can be said that today's LED has become a popular keyword display field, technical characteristics and superiority of the decline in the cost of the popularity of the road to make it even more bright, commercial display, stadiums, outdoor advertising and daily application of LED devices will become a stage to show themselves. Shortly before the end of the Chinese international sports facilities construction and operation of the general assembly (ISFE), a leading global supplier of Lighthouse LED display equipment (Lighthouse), not only brought the new R44 mm pixel pitch display panel is also invited to the video display field before the two drive PaulKalil and MikioMatsubayashi people involved in the the seminar, this station reporters at the venue of the two guests had an exclusive interview, to discuss LED in Chinese development road.

Interview guests: PaulKalil (pictured left, hereinafter referred to as Paul)

President and CEO of American BSNProductions company, 25 years, BSN NFL for the Super Cup, the MLB all star game, FIFA World Cup, the Olympic Games and other major sports video products and provide first-class technical services, to become the leading enterprises in the world industry recognized.

Interview guests: MikioMatsubayashi (pictured right, hereinafter referred to as Mikio)

Lighthouse (Lighthouse) the United States and Japan consulting area, the first outdoor large color display, MITSUBISHI "DiamondVision" founder, has the rich experience, has many successful cases in Europe and japan.

Point one: the world and China, different stages of development

Mikio has a very deep understanding of the Japanese and European markets in the United States, he said: the main stadiums have been installed in the LED display system, focus on the development of retail stores and outdoor advertising board; and in Europe and Japan, LED rental market prosperity, a lot of equipment are created the value in the form of a lease, such as sports, concert or show and other activities. A clear trend in the future is that more and more retail stores began to use LED display board to better attract customers. But the two guests do not think the market is saturated in Europe and the United States, with the popularity of LED technology, the new breakthrough will emerge.

Paul and Mikio think Chinese market has great opportunities, especially after the Olympic Games, the valuable experience of hosting major events, the LED display equipment demand will show growth spurt. Mikio cites Shanghai and World Expo just after the Shanghai Tennis Masters, Lighthouse as a supplier to participate in them, provide high quality products, with the strengthening of China international influence, there are so many opportunities. Point two: LED newcomers, the road twists and turns, bright future

Now has a growing number of emerging LED suppliers to enter the market, the relative lack of successful operation experience, Mikio believes that these manufacturers need a long period of time to Lighthouse, MITSUBISHI and other powerful enterprises, the difficulty is not small. But he also gives some suggestions: on the one hand in marketing to have good ideas, put the market into another stage; on the other hand have a very good product, including the display and back-end support, allow customers to recognize your value, and the value can be created for him. Paul gives a concise and comprehensive word: "the future is bright. "

Viewpoint three: equipment improvement and content creation are inseparable, the combination of soft and hard to form complementary advantages

In the interview, Paul has repeatedly stressed the importance of background control, whether it is for HD, or a variety of screen sizes, there must be a content source suitable for support, in order to let the audience and advertisers are satisfied. At the same time, excellent equipment to ensure the display of high quality content, the two is a mutually reinforcing relationship. Mikio also added that, Lighthouse launched the first HD processor, the display effect reached 14, with such a screen display some interactive content, will better enhance the atmosphere of the scene.

Paul also cited several major points: select the LED screen display, processing capacity, weight and volume within the central control room, as the system as the core business of BSN company, Paul of Lighthouse are fully affirmed, the two companies worked closely together for many years also witnessed the importance of complementary advantages.

Point four: return on investment is the key, marketing innovation is very important

Asked the global economic downturn conditions, how to open up the market, Mikio stressed that the real value of LED display is to further increase customer revenues in fixed investment, that is to say after the collocation of the display system of good, good can bring more enjoyment for the audience, so as to increase ticket at the same time, income, advertisers are more willing to cooperate; or for example in a shopping mall, the LED display can provide timely and effective and rich and colorful information, create more business value for customers.

And for the price of large LED equipment is still very expensive, Paul also made a deal with the scheme: