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Optimistic about the international capital Chinese tulip outdoor advertising media re financing

Days ago (Tulip Mega Media) tulip media and Credit Suisse (Credit Suisse) signed an agreement in Shanghai, so as to get a $30 million financing. Plus the first two rounds from the world's second largest Outdoor Advertising Company JC Decaux and the famous American Warburg Fund (Warburg Pincus) to obtain financing, the total financing has accumulated tulip media nearly $70 million, is currently the largest amount of financing of domestic media industry single media project. China Financial Canon

According to a spokesman for the company said that since June 2005 to enter the Chinese outdoor giant digital electronic display (LED screen) field since the big screen network LED tulip media has been committed to national construction, the network has been extended to the 12 most important city of Beijing, Shanghai, the core of Guangzhou, Chongqing, Shenzhen, Hangzhou, Nanjing, Shenyang. Tulip media operation of LED large screen has a total area of over 10000 square meters, ranks first in Asia, and has entered the world's leading list. The 2008 Beijing Olympic Games before the opening, the number of LED large screen tulip media will be more than 35 blocks, comprehensive coverage of most developed city Chinese CBD core values and more than 20 million of the core consumer groups, has become to create brand image, convey commodity information dynamic new media channels.

Since the beginning of 2005, the Oriental Plaza LED big screen lighting in Shanghai, the tulip media will aspire to become China's outdoor giant LED display industry leader. Tulip media selection criteria is particularly strict, all LED large screen only landmarks in the economically developed city CBD core values established on the screen; quality and operation level has also been recognized as the highest level at present, the company has been successful for more than 500 international and domestic first-line brand customer achievement "eye-catching communication value" the. Each tulip media LED large screen lit, also highlights the value of landmark buildings, and cross Hui, to add luster. In the center of the city's core values on the landmark building LED big screen release dynamic commercial advertising this new business model, has been widely recognized and sought after by the international capital markets.

Company spokesman also pointed out that, as the country's largest LED big screen network of media companies, into the city, the community is always the tulip media business philosophy. Since the founding of the company has been actively involved in social welfare activities and events throughout the festival, Shanghai 2010 World Expo, F1 racing, Tennis Masters Cup "are in the tulip media on a large screen LED easily found. The upcoming 2008 Beijing Olympic Games, the tulip media will also be the greatest efforts through participation and support.

Tulip media attaches great importance to cooperation with large domestic media groups. At present, Beijing radio and Television Group under the BAMC city television has become tulip media strategic partners, all sides in the media development, advertising operations and other aspects have carried out fruitful cooperation. At the same time, with strong financial strength, tulip media is actively and numerous domestic counterparts, the center city district real estate developers to cooperate with a new round of interaction, look forward to complete the construction of Chinese LED large screen network, win-win.

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