Outdoor LED screen market to expand the railway station into the next growth point

In China, according to Analysys International released "the third quarter of 2008 Chinese outdoor electronic screen advertising market quarterly monitoring show that the third quarter of 2008 outdoor electronic screen advertising market revenue 1 billion 821 million yuan, an increase of 13.8%, an increase of 53.5%.

The 2008 Beijing Olympic Games have a greater stimulating effect on the outdoor electronic screen advertising market, but the impact on the various segments of the market are not the same: Metro bus is the Olympic broadcast new media platform, the biggest benefit of the third quarter, the market scale reached 478 million yuan, an increase of 28.8%. The aviation terminal market due to the Olympic class a media identity is limited, in the airport and other transportation hub of the internal and external forms of advertising carriers are controlled, the growth has been a certain negative impact. In the terminal market of outdoor electronic screen in the large LED market scale beyond the store terminal market, ranking fourth in the market scale, the main benefit during the Olympic Games a lot of new screen operation, but because most of the time for the Olympic publicity, so the advertisement income and no substantial growth. The size of the future LED market will be further expanded due to the operation of the network, while the railway station as a large crowd gathered, will become the largest LED market following the next growth point after CBD.

Source: LEDinsede