Outdoor advertising opportunities will usher in the era of LED

Limitation audience memory space and information dissemination, the attention has gradually become a scarce resource, the media has become the third major social forces outside the capital and technology. Changes in the way of life to drive the development of outdoor media, radio, television, newspapers, magazines, the audience has been divided, outdoor media has become a real mass media, its unique value irreplaceable.

With the high arrival rate and the cost of the two major advantages, outdoor media has become the fastest growing advertising media in 2005. According to the market research firm CTR data leading display, 2005, in the newspaper media appeared 1% negative growth, outdoor media growth rate as high as 79%, has occupied 5% market share, but also will maintain strong momentum of sustained growth.

With the development of social science and technology progress and the requirements of people on the outdoor advertising, outdoor media is more and more high, the traditional road signs, light boxes, Dan Lizhu, neon and other forms of single outdoor media has been unable to meet the needs of the audience. Outdoor advertising market competition will be the brand value, customer management and professional quality of the contest, so, LED began to surface. LED large screen is the perfect combination of technology and media, to give full play to the idea, he has become the future development trend of outdoor media.

LED full color display in 1990s shows that the media in the new global information develops rapidly, a large area which makes use of the light-emitting diode composed of lattice module or pixel unit composed of display screen, a combination of optics, microelectronics, computer, information processing and other modern high new technology, has a strong ability to adapt to the environment, high energy saving, long service life, and magic, friendly, Gao Xinjian and a series of advantages. The LED display screen is not only of high brightness, high contrast, bright colors, and can display the dynamic picture and text, its active light, high range resolution, even in the 100 meters, with visual effects at home watching TV, has been widely used in public places, traffic flow of people and more.

In addition to its function of advertising, but also can release information, enrich people's cultural and entertainment life, is the information media audience, has been widely used in China, Beijing, Shanghai, Chongqing and other big city, and received very good results. In the near future, the domestic well-known advertising company Focus Media, Oriental Pearl movement have entered the outdoor LED market, it shows the vitality of the market.

According to experts predict that in the next few years the global demand for various types of LED display will reach billions of dollars per year, but also increasing year by year. In Chinese, according to the National Association of Optics and optoelectronics industry LED display branch of statistics, last year the LED display industry wide sales of approximately 4 billion yuan, with the addition of WTO, and with the help of 2008 Olympic Games and the 2010 Shanghai World Expo brought more attention economy, and the influence of national attention and other favorable factors to environmental protection issues under the LED market the display in sports, outdoor advertising, transportation and other areas will be significantly increased. Experts predict that the domestic market LED full color demand growth rate will reach more than 30%.

At present, the internationally renowned LED display manufacturers have Belgium's Barco, the United States Daktronics and Lighthouse, etc., the country is better to think twice, Dalian Lu Ming, Shenzhen BOE, DESAY,, etc.. The technical level of China's LED display industry is relatively advanced, advanced level of main products and key technology and international industry can remain the same, but the level is relatively backward in technology, product standardization, the overall system design, reliability, manufacturing technology, testing means and other aspects have obvious gap with the international advanced level.

Source: the age of projection