Outlook 2015, the development of Guangdong LED lighting industry or showing the trend of the seven industries

Introduction: LED lighting industry after several years of development, is still in a period of rapid growth. According to the Guangdong provincial science and Technology Department statistics, in 2014, the province's LED industry scale from 3000 in 2013 to grow to about more than 4 thousand, the output value increased from $about 350000000000 to $281 billion 100 million yuan.

The development of the industry is a continuation of the process, but can not escape the impact of the overall environmental trends. Outlook 2015, the development of Guangdong LED lighting industry or showing the trend of the seven industries:

First, in terms of channels, to further accelerate the popularity of LED, originally imagined five years within the promotion period in less than two years of rapid expansion, and large LED lighting business competition is no longer a second tier city, but in three or four city.

Two, in terms of electricity supplier, will be the third party platform electricity supplier + independent O2O platform to keep pace. On the one hand, Tmall, Jingdong and other people on the platform of the lighting electricity supplier will still be competitive; on the other hand, lighting companies to build the O2O platform will be fast.

Three, in terms of mergers and acquisitions, as the most direct way to snatch resources, LED listed companies will establish their absolute advantage through mergers and acquisitions. M & A is the most direct way to snatch the strength of enterprises, in 2015 the pace of industry mergers and acquisitions will not stop. LED listed companies through horizontal, vertical or cross-border mergers and acquisitions, to establish their own absolute advantage, which for small and medium LED enterprises, can be described as a helpless reality.

Four, in terms of cost, price is no longer the only standard of competition, the terminal profit is the fundamental. After the previous round of price war, LED lighting products prices close to the bottom, there may be a slight decline, but gradually become rational, not the only competitive standard. Terminal profitability is the biggest competitive fundamental.

Five, in terms of innovation, innovation is the direction, but the cost. Innovation is the competition of the LED lighting industry and the development of enterprises, but also need them beyond the conventional cost.

Six, for those blind expansion but lack of financial support of the enterprise, the collapse will often appear. LED competition will be more and more high demand for corporate finance, traditional lighting companies in the transition process, the pressure is huge, therefore, running, collapse or death phenomenon will often occur, no longer accidental.

Seven, the patent war is about to open, occupy the commanding heights of technology, become an important measure to strengthen the competitiveness of large enterprises. In the LED market, but the potential for a patent crisis. Patent war is expected to quietly started, this is a major enterprise launched a war of protection. This is a dangerous signal for companies that do not have patents.