PHILPS LED for Christmas Fun

LED lighting market in PHILPS's global leading lighting manufacturers made its first foray into the family and consumer market, listed the LED candle lamp, LED bulb Christmas party magic color, only opportunities in the home market, and began selling HOLA B&Q in Taiwan area.

Taiwan PHILPS Lighting Group General Manager Bai Jiansheng pointed out that the marketing strategy in the global market for PHILPS transformation attention to lifestyle, listed on the Taiwan to the two LED products, is also the representative of the first foray into the home market in the future, a future station released quarterly consumer products with LED light source, the system will have LED is widely applied in life.

He said that consumer demand for exotic life dramatically, before Christmas candlelight, launched the most realistic simulation can completely replace the LED candle lights a candle, and high brightness, low power consumption, can transform the six LED magic color party lighting, with advanced technology, to allow consumers to easily experience the romantic festival.

LED candle light can be used in the family's head, living room, dining table; business places bars, restaurants, places of entertainment; special occasions of religion and celebration. LED magic color light bulb can be used in the family's head, living room, dining table; KTV, bars, restaurants and entertainment venues.

Bai Jiansheng said that PHILPS's leading position in LED applications, from upstream to downstream (from chips, modules, components to lamps, a full range of solutions vendors).

According to Strategies Unlimited statistics, this year, the market size of the global lighting in general LED up to $500 million, an estimated annual market growth of 25%, the overall market will double in 2010.

Bai Jiansheng said, PHILPS lighting can focus on efficient LED market this year, LED revenues accounted for 7% of total revenue PHILPS global lighting, including LED lighting application related products expected annual revenue growth fast, will continue to multiply. PHILPS in the LED lighting is mainly used in three areas for energy-saving lighting, architectural lighting and situational lighting.

His analysis, the current market trend of home lighting products in energy saving and environment atmosphere, in the demands of energy saving, the recent focus is still the province, lamp bulbs, the long term for the white LED products. Appeal to create atmosphere, the color change and dynamic lighting LED products as the main shaft.

Source: Taiwan Economic Daily