PHILPS Qiu Ronghong: cooperation with millet ground gas

Tencent digital news for PHILPS lighting, intelligent is one of the main direction of development of this point, many users through the Hue series of products has been understood, but in fact it is not PHILPS intelligent lighting, especially for the Chinese market, PHILPS also has a special localization strategy, even in the construction the platform is also very down to earth, and the relation with "innovation" two words are very close, so we in the PHILPS headquarters in Holland once a year between the date of the innovation, interviewed PHILPS chief Innovation Officer Qiu Ronghong, after all, she is the most say in this regard.

PHILPS chief Innovation Officer Qiu Ronghong

To achieve the ultimate lighting

In fact, PHILPS is not the first to launch smart desk lamp, even in Millet partners which have similar products, so PHILPS's confidence in where?

Qiu Ronghong believes that PHILPS is to achieve the ultimate illumination of this spirit, so that they have the opportunity to go beyond other competitors, a foothold in the field of intelligent lighting. After all, in the field of lighting, PHILPS has been operating for many years, in people's minds is the professional pronoun, so have the innate brand advantage, thus adding intelligent function on this basis, is the logical thing.

For example, just released Ruiyi Chi mesh intelligent lamp with optical lens technology, can effectively reduce glare, the uniform distribution of light, but also to eliminate light on human exposure to reading more comfortable, which are used as a lighting equipment is the most basic attribute, but also the advantages of PHILPS.

In addition, Qiu Ronghong believes that the so-called extreme, but also represents the focus, she said: multi direction is not PHILPS's special, do not cross industry platform, but to do the professional, to achieve the ultimate lighting. "

So you can see in the field of lighting, both indoor and outdoor, or civil, office or field, PHILPS is starting from the basic requirements of lighting it, in the premise of satisfying people's basic needs, then add intelligence and other functions.

Intelligence is the future development direction of lighting

For this argument I am not surprised, after all, Hue and Chi Ruiyi eye intelligent lamp do, but PHILPS has more ideas, according to Qiu Ronghong, on the basis of intelligence, but also access to the Internet and cloud platform, through the collection and transfer of data, the formation of a network. In fact, in the "Innovation Day" in the course of the visit, it has been seen in the office of PHILPS is doing so in the field.

Qiu Ronghong believes that after entering the LED era in the lighting industry, it has become a part of the semiconductor production, has become the digital industry, the next development direction so that must develop the intelligent.

Or with wisdom Ruiyi eye lamp for example, it can be through the mobile phone to automatically adjust the lighting intensity, reach the eye, there are several personalized lighting, based on a large collection of data, also can make new iteration engineers better.

But I also have a question, that is, even a simple table lamp to the past only need a button to operate the product, and now suddenly have to use the phone to remote control, will not increase the cost of sales and the use of cost?

Qiu Ronghong said, in terms of cost, price and ordinary PHILPS lamp almost did not give the user more burden, their early in the development of clear to allow users to easily experience the direction of the product, so it will not because of the addition of the intelligent function is worth explosion.

And in terms of cost of use, she believes that users can try to have their own experience, only with the only way to know their feelings, but also know the direction of the next iteration.

Keep an open mind

Whether it is an intelligent strategy or the properties of the home product itself, we need to have the concept of the platform, and now the platform and standards of domestic and foreign smart home is very much, PHILPS to do?

Qiu Ronghong said, on the one hand, PHILPS lighting has its own platform, Hue is the most obvious, in this platform, now has more than 450 applications, in the field of lighting should be a platform is very professional and strong.

In addition to this, they keep an open mind, for example in the domestic access millet Home Furnishing platform, mainly Chinese "Rice noodles" such a group of people, and in the international market is also access apple HomeKit platform, in addition to the "Innovation Day" activities, also announced a partnership with BOSCH, Logitech and Samsung SmartThings the platform will expand cooperation.

The phone is not the center of future control

Two years of smart home products in the process of popularization, there is a special hobby, that is, the mobile phone as the center of control, making the original simple intuitive operation, but become complicated. Qiu Ronghong also think so, so she clearly believes that the phone is not the center of future control".

Although today, such as PHILPS lighting products are still using a mobile phone to control, but Qiu Ronghong believes that the future will take their voice or gestures more intuitive way to control, to get rid of this mobile phone tools, actually Hue now has access to the voice control function of apple Siri.