The development of LED automotive lighting industry in 2015 and the status quo of South China Sea (data)

With the LED daytime driving lights, LED brake lights, such as the wide application of LED automotive lighting, in 2014 the market size of 13 billion 400 million yuan, in 2015 is expected to reach $16 billion 200 million, an increase of 20.9%. The main car manufacturers at home Chinese, such as the Great Wall, Chery and other brands mainly uses Taiwan beads, fittings factory assembled lamp, is mainly used in brake lights, fog lights, atmosphere and other products, on behalf of the enterprise with Sanan optoelectronics and joint ventures in Chery automobile Rui photoelectric products, mainly used in Chery car.

China LED automotive lighting capacity

According to incomplete statistics, at present, China's LED automotive lighting enterprises annual production capacity of more than 20 million sets. China's auto production capacity is expected to reach 50 million in 2015, the actual production capacity utilization rate of about 55%. Below the five major brands of the production capacity of the plant is expected to monopolize 1/3 of the automotive lighting market in seven.

LED automotive lighting gross margin

Japan's Fuji Chimera published a comprehensive study of the global white LED market survey report shows that the proportion of the entire market with LED white LED market to the interior lights as the center of the car, but the future is expected to achieve significant growth is expected; the headlight restrictions will be relaxed, improve the brightness and white light LED, to the 2012 car with white LED both the quantity and the performance will be increased significantly.

The sustained growth of the LED market size for car, plus the average gross interest rates generally above 20%, the LED manufacturers actively involved in this field. But Taiwan pointed out that because the car headlights at the threshold of heat dissipation, reliability, brightness, high demand is currently approved the use of the LED car factory manufacturers still with Nichias, OSRAM and other international manufacturers, the main factory of Taiwan LED market, or in the car tail lights and interior lights such as dashboard backlight.

LED automotive lighting export situation

According to statistics, 2015 1-9 months, Chinese export LED automotive lighting a total amount of $1 billion 568 million, ranking the export manufacturers are: Chinese Nissan, Jiangsu Mobis auto parts, Honda automobile, Koito automotive lamp etc.. The domestic front of enterprises: Guangzhou, Guangdong Forda signal auto code Co. Ltd., Guangzhou Hanma Electronic Technology Co. ltd.. Nanhai District of Foshan City, the top ranked companies are: Foshan Sunway Auto Electrical Appliance Co. Ltd., Foshan city tower Fu Auto Lighting Co., Guangdong xuelaite photoelectric Polytron Technologies Inc.

Analysis on the competitiveness of LED auto lighting in South China Sea in 2015 in Foshan

Advantages: 1, Foshan City, Nanhai District infrastructure LED automobile light industry chain is complete, LED light transformation industry for many years more HID automobile lamp enterprises; 2, the local and surrounding Foshan automobile and motorcycle market rapid growth; 3, installed after the lamp market industrial base mold, such as ballast and other facilities complete market prospects.

Disadvantages: a relatively closed 1, Nanhai District of Foshan city LED lamp market, more difficult with large-scale enterprises to achieve cooperation; 2, the comprehensive strength of individual enterprises in Nanhai District to be improved, the lack of well-known brand before or after loading.

Case study (snow Wright)

1, company profile: Guangdong snow Wright photoelectric Polytron Technologies Inc, founded in 1992, is one of the representative of China's lighting industry listed companies. The company is headquartered in Guangdong, Foshan, with 120 thousand square meters garden style living area and modern plant, employs more than 2 thousand people, and has a manufacturing base in Sichuan. After more than 20 years of development, snow Wright in LED lighting, HID xenon lamp, air purification, water treatment, ultraviolet germicidal lamp and other fields to reach the international advanced level.

2, patent analysis: Guangdong xuelaite photoelectric Polytron Technologies Inc established earlier, a total of 230 patent applications, but patent applications mainly concentrated in the 2004 to 2015 period, the peak time appeared in 2014, the number of applications is 40 2015; by August, the number of applications for 8, year-on-year decline in 2014.

4, revenue analysis: from financial analysis, Wright in 2015 before the three quarter to achieve revenue and profit growth high, 2014 Q3 operating income grew 62.14%, amounted to 543 million yuan; operating profit grew 157.62%, reaching 33 million 30 thousand yuan. The main positive factors: mergers and acquisitions report after the acquisition of Fushun electronics, the development of a variety of initial results, the rapid growth of e-commerce business, export business performance steadily.

5, competitive analysis: advantages: 1, continue to focus on HID and application, brand management mode, on the front of the foreign and domestic market brand image; 2, has a strong R & D capability, good at technology in the lighting industry, the rapid breakthrough LED auto lamps and LED environmental purification products; 3, in domestic has more comprehensive channel and distribution network, continued investment in the field of electronic business, rapid growth performance.

Disadvantages: 1, the relative competitiveness of traditional products HID in the market is not obvious, the lack of technological change; the 2, the scale of its performance and domestic leading enterprises have a certain gap, the need to quickly improve market share.

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