PHILPS lighting: light sub era of political trickery

When the 2016 nianguang Yazhan lowered the curtain in the tepid, PHILPS lighting at a 45 degree angle looking at the sky: "although the brother was not in Guangya Exhibition, but Guangya Exhibition total brother legend. "

The fate of these two years of PHILPS lighting seems to be ups and downs, first by the PHILPS group division, not long ago, the dissolution of a subsidiary of Shenzhen, and for 2 consecutive years, absent Guangya exhibition. On the other hand, China LED leading enterprises have the expansion and fund-raising, very influential, especially the Shanghai Securities News (China securities network) and other capital markets, Linsen "has become the world's largest LED production enterprise", not "one of the original".

A considerable part of the industry think, PHILPS lighting has been to exit the China lighting market; lost some soap powder, wood powder were shouting "in Chinese say Linsen lighting market". Is that true? On the other can paper, Linsen, this article only discuss PHILPS lighting (hereinafter referred to as the "flying light").

1 Global

PHILPS stripped fly does not represent the demise of the flight. Since taking over PHILPS, PHILPS said it would focus on the health care industry. Ironically, PHILPS started Yu Zhaoming, but insisted on stripping the lighting business, and its health care business is based on its lighting business. Although PHILPS plans over the next few years to sell all the shares but according to fly, the share of the global lighting market half of revenue will continue to fly as there might just change existing form or name.

Never shines as a global leader in lighting. According to this year's Frankfurt exhibition vigorously promote its Light Beyond Illumination concept, showing a variety of lighting application scenarios, but did not give the industry a lot of surprises.

Flying to participate in the Frankfurt exhibition just to brush the sense of presence. Do not care about the light shine, but as the world's highest market share of the world's first lighting brand, Fei Zhao can not leave the Frankfurt exhibition of the world's top lighting platform.

Fei Zhao has never relaxed the impact on China's lighting market, but did not withdraw from the Chinese lighting market. Currently flying in China accounted for more than 30% of profits. Hong Anli, chief executive officer, once stressed that China is the second largest market in the world, and the Chinese market is very important for the future.

However, after years of hard work, now Chinese lighting market share is tentative, fly shines in the lighting market space Chinese encountered a bottleneck, as the flying technology level also met the ceiling, coupled with the rise of China LED enterprises at all levels of government support, these factors make according to the adjustment in the fly China market strategy.

When the Chinese market is not too large to expand the new space, as far as possible to spend more energy to seize India and Southeast Asian countries lighting market gaps.

According to the India government in the fly LED lighting standard case in hand, the fly took in India LED lighting market share as high as 40%. According to the Thailand government to promote the vision of ESCO energy management and smart energy saving city, actively participate in this year's Thailand lighting exhibition, also launched twenty percent off LED bulb integrated marketing activities.

Cultivate other countries lighting market, the formation of a mature regional system, is a new pattern of flying. The regional system of mature, help fly according to some extent reduce excessive reliance on the Chinese lighting market, improve the safety factor of the global strategy, in the area of production and deployment of resources between countries in the lighting market, the formation of "balance" state, to implement a wide range of strong marketing strategy, so as to contain China LED enterprise.

2 means

According to the impact of China's lighting market, the first means of course, the price, the above regional system will strengthen the effect of the price of the implementation of the means of flying. Fei Zhao has not held a major new product launches in China for 14 months.

Last April 2015, according to fly in Hangzhou issued "m-shang family" products, said that the future PHILPS lamp prices may shine, the beaver Linsen lamp price is lower, thus become the price war. In October came as the 2016 LED lighting will fly down to $0.8, get jittery.

Recently, there is news that the price of the product with the supply chain negotiations, according to the intention to let the price down 20%, the supplier is expected to price, after bargaining, according to the consent of the price decline in the control of less than 10%. This message has not been officially confirmed or denied by the flight.

However, according to the observation of the fly, most analysts believe that this year, even if the market price of light does not pick up, it will tend to stabilize. Even some of the media to create a panic atmosphere in Taiwan, said the third quarter of this year, the market will be more obvious signs of warming.

According to the industry's attention to the action of the price of flying, evidence of the destruction of the price of the means of flying, which is not the world's other LED companies can do. The current demand for LED bulbs in India surge, but the rapid fall in product prices, the market is also the biggest price killer. With the establishment of mature regional system, the implementation of the price in the world as flying means the lighting market will be more ease.

Fly China illumination effect lighting market, second kinds of means is OEM, this is the secret of flying as he is have an ulterior motive, reason can not lose. According to continue to drive down the price of products, exacerbated by the competition between China's LED foundries, foundries in order to grab OEM orders had to rack their brains to adjust production strategies.