PHILPS lighting renamed Signify, what kind of way to go?

In the lighting market increasingly fierce competition, transformation has become the enterprise to seek new normal development. In fact, some companies keen to have action, and always walk in the front.

In March 16th, PHILPS lighting issued an important announcement, announced plans to name the company (PHILPS lighting) to Signify, this move is also an important step in the journey of the PHILPS lighting.

The transformation and change, for PHILPS lighting is not strange. Look back at the history of PHILPS lighting, in every major change in the lighting industry, PHILPS is not only not absent, is to own innovative technology, has become a leader in the industry change. In twenty-first Century, PHILPS lighting focus, more and more from the traditional lighting products manufacturing, to the era of the Internet of things Internet lighting system and service development.

As everyone knows, in the process of splitting in May 27, 2016, 2 years after the completion of the listing, PHILPS lighting independently in Europe in Amsterdam stock exchange. Subsequently, PHILPS lighting shouted "beyond the light, see" company commitment. Since then, PHILPS lighting development has entered a new situation.

PHILPS lighting: lighting that has already exceeded the significance of light itself. So PHILPS is no longer the light source, lighting lamps and other products, but contains a comprehensive system solutions and services. In order to implement the strategic transformation, PHILPS lighting not only focus on Application of intelligent interconnection in the Internet of things, to the innovation of thinking beyond the traditional product category: in the process of innovation in the concept of sustainable development, the ecological design (EcoDesign) "principle; in the lead under the mode of circular economy to explore and practice the" lighting as a service (Light as A Service) "business model and so on; with more partners in various fields to carry out cross industry cooperation, continue to promote the innovation of intelligent lighting system and Internet services.

In the process of transition to the Internet smart lighting, PHILPS lighting has achieved obvious to people. Each field of the intelligent interconnection of LED lighting products, systems and services covering Home Furnishing office and business city, etc.. The release in 2018 of Frankfurt lighting exhibition during the Interact networking platform, based on data service Interact intelligent lighting system, Internet subversion of the visible light communication (LiFi) to further strengthen the leading position of lamps lighting the era of things, also accelerate the lighting industry to the development of the era of things. Have to say, PHILPS lighting in the development of energy-saving LED lighting plays a leading role, with intelligent interconnect lighting provides convenient operation for customers to see the value of transfer beyond. It is understood that PHILPS lighting has deployed 29 million intelligent lighting in the world, and plans to 2020, equipped with network function for all LED products of its new production.

In addition, in 2016 and 2017, PHILPS launched lighting lighting products to adapt to Chinese lighting consumption habits by publishing Chinese brands, and Baidu, HUAWEI and other leading enterprises Ding Dong, a "friend of the show" (Friends of Hue) to lead the development of cooperation between the smart and intelligent lighting Home Furnishing Home Furnishing.

At the same time, PHILPS lighting announced in September 2016 its independence after the listing of the first sustainable development plan - "shiny life, a better world" has made substantial progress. PHILPS lighting in 2017 carbon emissions reduced by 20% to 325 thousand tons of carbon dioxide; at the same time, the use of renewable energy accounted for an increase from 67% to 80%.

With the new concept of brand release, PHILPS lighting also found a brand new opportunity to shine. The new company name "Signify" from the new definition of lighting: light has become a kind of intelligent language, connection and transmission of information. The LEDinside editor thinks, this new name can fit better than light, see "concept.

As the world's leading lighting brand, every move PHILPS lighting is of concern. The industry is more concerned about the intentions of PHILPS lighting renamed Signify's strategy and strategy and development direction of renamed.

In view of the renamed PHILPS LIGHTING Global CEO Hong Anli (Eric Rondolat) said, "the new company name not only clearly expressed our strategic vision, also launched a new exclusive corporate identity, the best time to better unite 32000 employees worldwide. At the same time, the company's products will continue to use PHILPS the world's most trusted lighting brand."

It is worth noting that this will start at the Royal PHILPS is no longer the controlling shareholder of the company, and the relevant resolutions of the plan in May 15, 2018 at the PHILPS lighting holding annual shareholder meeting to vote on the adoption of the resolution and update the relevant contents of the articles of association of the company. In addition, PHILPS lighting stock trading code will also use "LIGHT".

All along, PHILPS lighting in the world has always been committed to innovation to greet the era of things and the mode of circular economy, promote the development of smart city lighting and intelligent interconnection. However, renamed PHILPS lighting still will help the development of smart city, to become the leading lighting enterprise networking era. The future, with the popularity of the world lighting demand increase and the mode of circular economy, efficient and professional service to provide customers with lighting lighting PHILPS will also order to achieve a better balance between customer and environment resources, will further help the company to achieve "brilliant life, a better world" vision, in 2020 to achieve carbon neutral operation, use of renewable energy to 100% at the same time, to achieve 80% sales from sustainable products, systems and services.

According to the previously announced 2017 performance report, PHILPS lighting is expected in 2018 adjusted EBITDA rate will achieve 10%-10.5% growth, in line with the medium-term outlook. The company will continue to reduce the cost, expected the second half of 2018 can greatly save the cost and profit from. In addition, due to the restructuring of higher cost, free cash flow in 2018 will be slightly lower than the level of 2017, but the company will provide free cash flow stability. (text: LEDinside Nicole)

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