PHILPS lighting renamed Xin Nuo Fei's "cause and consequence"

With the development of the times and the progress of technology, the traditional LED lighting has long been unable to meet the requirements of the development of the new era. The survival of the fittest, the survival of the fittest, so enterprises continue to seek innovation to keep up with the pace of social development. Among them, the transformation has also become a choice for many enterprises, and to some extent, the decision of the enterprises to make "change" is common. They are more concerned about the cause of the enterprise transformation and the resulting influence.

The new definition of light in the age of the Internet of things is an opportunity for renaming

For enterprise transformation, technology change, from the traditional lighting to LED lighting and intelligent interconnected lighting transition and development, PHILPS lighting are the best. As an enterprise with a history of more than 127 years, the innovative journey of PHILPS lighting has not been stopped. In March 16, 2018, PHILPS lighting announced that the company would change its name to Signify and continue to use PHILPS as a product brand. This important move marks another step in the transition journey of PHILPS lighting.

The development of LED technology and intelligent interconnection technology has given a new definition of light. PHILPS lighting has also made a new interpretation of light. That is, light has become an intelligent language, connects and transfers information, and decides to rename the company to Signify to express its new understanding of light and the future positioning of the company.

In May 16th, Signify first announced that the company was named Xin Nuo flying in Chinese. On the one hand, Xin nufei is the transliteration of Signify. On the other hand, the three words have different meanings. Xin, which is a rising sun, and a new "new" homonym, is the promise of Xin Nuo flying to customers, consumers, partners and the Chinese market; flying with PHILPS lighting represents inheritance and development.

In general, Xin, noo and flying three words give the brand a richer meaning, reflecting the long history of the company as the rising sun, and always adhering to the concept of innovation, adhering to the Chinese market commitment to achieve the rapid development of the age of the Internet of things.

Building the lighting enterprise in the age of the Internet of things, keeping the promise of the Chinese market

On the road to the development of intelligent lighting for the Internet of animals, Xin nufei has always been in the leading position. With the start of the renaming plan, the positioning of Xin nofei is gradually transferred from the leading enterprise of the global lighting industry into the lighting enterprise in the Internet of things, and on the basis of continuing the company's leading position in the global illumination industry. Force in the new field to seek innovation and breakthrough.

It is noteworthy that Xin Nuo's achievements in systems and services have successfully paved the way for the development of intelligent interconnected lighting for more than a hundred years. At this year's Frankfurt exhibition, Xin nofly announced that by 2020, the company will provide interconnected products worldwide, including light sources and lamps and lanterns, to continue in 2020. Leading the global lighting industry.

In the process of transformation, a lot of achievements have been made in Xin Nuo Fei. With the brand new, the company aims to achieve further development. In the era of the Internet of things, health lighting and high-end commercial lighting have become the new blue sea. After meeting the basic lighting requirements, people have further requirements for lighting and the sustainable development of light. Xin Nuo fly also plays the role of leader in these fields, providing sustainable lighting support for global consumers.

In May 16th, when the Chinese name was announced, Xin nofei also opened a new big China headquarters building using intelligent interconnected lighting technology. On the one hand, the new building is people-oriented and provides intelligent and high-quality lighting, which has a positive impact on the health of the staff, and at the same time improves the efficiency of work. On the other hand, the management of green and efficient intelligent building can better allocate resources, save the cost of human resources, and fully reflect the sustainable development of resources. As an example of lighting applications in the age of the Internet of things, the new building shows the application of intelligent interconnected lighting technology in all kinds of space, which fully embodies the concept of lighting and green health building, and creates an innovative office space of "light and beyond sight".

In addition, in May 17th, to celebrate the first international light day (International Day of Light) of UNESCO, Xin nofly announced that it would start the "Light for Better Learning" theme activities around the world and brighten more than 90 schools. During the campaign, the Signify Foundation will provide high quality lighting solutions for campuses around the world and launch an energy-efficient, climate change subject course to improve the learning environment for less developed, especially in the lack of electricity, and provide more learning opportunities. At present, Xin nofei has already lit up the multi - country campus including China, Indonesia, Uganda, Morocco and other countries. The project will expand gradually within the next year.

For nearly a century since the PHILPS brand entered the Chinese market, the company has established a wide range of sales and channel networks to serve China's professional and consumer lighting markets. In terms of turnover, Xin Nuo's turnover in the Chinese market accounts for about 8% of the world's turnover. In the future, Xin nofei will pay more attention to the Chinese market, and strive to continue to increase its share in the Chinese market through the strategy of purchasing and acquisition and so on, so that the share of the Chinese market will be further improved.

It is better to say nothing than to do it. In May 14th, Xin nofly signed a purchase agreement with Shenzhen Lei Ming Technology Co., Ltd., which will buy the manufacturer of the Chinese urban landscape and building facade lighting and control system. Through this acquisition, Xin Nuo will expand its high-end building facade lighting products and systems to develop the middle end category to the high speed, and further enhance its capability in product line and product price performance, and strengthen the leadership position of the huge and fast growing urban landscape lighting market in China.

In addition, Xin Nuo flying in China's 10000th sets of PHILPS CityTouch flex intelligent interconnected street lamps have also been installed in the downtown of Shantou, Guangdong, one of the economic center cities of the Pearl River Delta. The intelligent interconnection street lamp of this deployment is controlled by PHILPS CityTouch flex system for remote control and fault detection. It can integrate the intelligent city management platform, realize the information sharing of the large platform of Intelligent City, and reflect the overall advantages of the intelligent city network management.

As you can see, the potential of China's market is huge, and B2C and B2B are all important markets for Xin Nuo Fei Lai. Speaking of B2C, Xin nufei has launched the PHILPS show (Hue) personalized intelligent lighting product in the Chinese market three years ago, and will continue to strengthen its investment in interconnected lighting in the future. B2B, Xin Nuo fly in the stadium, road, government, office buildings and other places have applied a lot of intelligent interconnection solutions, the future will promote B2C and B2B go hand in hand, and continue to provide products to meet the requirements of customers.

In the environment of technical iteration, R & D investment is one of the important factors that affect the survival and development of the enterprise. Since its annual R & D investment is about 5% of the company's turnover, Xin Nuo will increase its R & D investment in intelligent interconnection, including smart home as well as stadium, road lighting and system applications for large-scale Internet of things. The latter will make up a larger proportion, which will help the company. The transformation is further further. In the wave of networking lighting and intelligent city, people oriented, innovation as the driving force, to achieve a qualitative leap.

Inherit the excellent brand image of PHILPS lighting and create more innovative products in the new era

The new name gives a more rich meaning to the brand with a long history. As the brand name, it represents the good image of the PHILPS lighting brand in the minds of the consumers. Therefore, the change of name has no direct impact on the end consumers. Xin Nuo fly along with PHILPS as a product brand, means that consumers as long as through the professional channels, the purchase of PHILPS is still the brand of lighting products.

After renaming, from the company level, Xin Nuo has a clearer development orientation, that is, the lighting enterprise in the age of the Internet of things, on the basis of ensuring the quality of the product, is committed to developing intelligent products, adhering to the commitment to the customers and partners, and more importantly, adhering to the Chinese market commitment; from the consumer level. As a matter of fact, Xin Nuo will maintain the spirit of innovation to provide consumers with more innovative products in the era of the Internet of things that are consistent with sustainable development. (/LEDinside Janice)

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