Panasonic LED big screen marketing Olympics

A painstakingly LED screen has become a tool for the TOP to expand its influence in China and improve local manufacturing capabilities.

6 years ago, when Lin Zhuo first to the United States for the Olympic Panasonic work, he was soon the Winter Olympics in Salt Lake City got some tension -- at a time when the "9" at a loss of 11 after the event, the United States still shrouded in a panic, and stadiums to experience several security checks, so that "almost too much to match the feeling".

4 years ago, Lin came to Athens to be in charge of the same work, his initial mood is very worried and anxious, because some of the Olympic facilities construction delay, many people worry about the Olympic Games delayed. But in the end, this fear proved redundant, he successfully completed the task of the headquarters of Tokyo to him.

Now the Olympic work has Qingjushulu Lin Zhuoyi in Beijing, the same as the Olympic promotion office director panasonic. From the opening of the Beijing Olympic Games but a hundred days, he had little time to feel the atmosphere of the Olympic Games, and more busy. Every day his shirt pocket usually Chuaizhe four pen - red pen underlining the need to be amended, yellow highlighter focus, black pen signature, only an ordinary ballpoint pen for normal use. The reason why this is so, is that he is running sprint speed, Panasonic equipment for the Olympic Games to sign the final contract. More than 10 times a day when he signed a contract.

The contract of the parties is numerous Beijing Olympic Organizing Committee, responsible for the production of related equipment around the Panasonic factory, logistics companies, equipment leasing company, each of which is a complete essential mission of the Olympic panasonic. From the end of 2005 to open the contract negotiations, the reason for the two and a half years after the long communication settled, because Lin is expected to appear in the final contract is reflected in the latest technical Panasonic products. Among them, including Lin Zhuo into the Olympic Games funds specifically for the development of the Beijing Olympic Games products.

Manufacturing value added

When Chinese fluent Lin Zhuoyi began the Beijing Olympic Games related matters, contrary to all expectations, he started the first event, is the sale of LED big screen. LED large screen is one of the core products provided to the Olympic Games, the first to China's Lin found that when Panasonic China even a large screen can not find LED.

In August 2003, the emblem of the Beijing Olympic Games before the release, Lin Zhuo received the Beijing Olympic Organizing Committee call asked as the Olympic sponsor of audio and video, can be held recently in Tiantan Park, the emblem of the Olympic Games opening ceremony with a big screen. That is a embarrassed Zhuo Lin, then Chinese does not have the capability of producing large screen, he had to arrange Matsushita Ko in the United States the company spent millions of freight call a big screen, with the solution as pressing danger. Unfortunately, the ceremony has delayed the release ceremony, the United States in advance of the scheduled big screen also because there are important activities and can not be scheduled to arrive in Beijing.

Embarrassed, Lin pain determined, as a sponsor of the Olympic Games LED big screen, we must promote the production of large screen in China, in order to protect the use of the Olympic games. As a result, Panasonic allocated funds from the Olympic budget for Panasonic's Suzhou plant research and development, production of large screen LED.

Six months later, the first homemade LED large screen in the Panasonic plant in Suzhou off the assembly line, where the park's Panasonic Olympic propulsion room has become a historic large screen buyers. In February 16, 2004, the Beijing international sports venues and infrastructure technology exhibition, the area of 28.3 square meters of the big screen debut, it is hanging on the wall of Beijing China World Trade Center exhibition hall, Chang'an Avenue is very eye-catching. When the vice mayor of Beijing, vice chairman, executive vice president of the Beijing Olympic Organizing Committee Liu Jingmin and the Beijing Olympic Organizing Committee Secretary General Wang Wei attended the meeting when Lin Zhuo is quite gratifying to the two said: "feel shy, we could not provide to the BOCOG big screen half a year ago, this time I spent half the time to get to the big screen in China! "

"If there were no Olympics, it would be impossible to imagine. "Lin Zhuo pair of" Global Entrepreneur "say. After a lapse of 4 years, that forest manufacture ability for the Olympic Games for the promotion of Chinese panasonic. Take Lin Zhuo a final representative Beijing Matsushita and BOCOG signed the contract, the Panasonic has promised Beijing BOCOG equipment list, this year to achieve technological breakthroughs, the production of the first piece of domestic large screen Panasonic factory in Suzhou impressively. In addition to the supply of the Olympic Games, the Olympic venues, monitoring equipment and sound from the factory.

And this is the first domestic large screen, is undoubtedly the past 6 years to promote the process of localization of China's witness. Later, it was repeatedly used in a variety of activities related to the Beijing Olympic games. Lin Zhuo is not taboo to talk about this big screen defects -- in fact, the first batch of domestic large screen on the two so far, almost all of the parts to be replaced, and these changes are due to technical updates from the design, but also has its own small problems, "I spend for the maintenance cost of the two screens. They are two or three times more than enough screen", Bayashi Takuchi said that the current temporarily stored in the two screen a Beijing warehouse, will eventually be hung in a Olympic venues, even if they have been slightly outdated, "they become Matsushita domestic large screen continuous improvement model".

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