Panasonic SHARP wants to join the LED lighting war

LED TV is now the darling of household electrical appliance enterprises, in fact, in addition to television LED technology has been widely used in outdoor displays, traffic lights and business areas.

Along with the national policy to promote the LED lighting business, SHARP and Panasonic are doing the preparatory work smoothly this year, if the two sides will be in the China launch of LED lighting products, the past two years, Toshiba, Matsushita, SHARP and other giants to enter the LED lighting market, and is expanding from the Japanese mainland to overseas market.

According to China's semiconductor lighting industry development goals, in 2015, functional lighting, LCD backlight, landscape decoration and other market penetration of LED products will reach 20%, respectively, 50% and above.

SW data show that in the policy driven by Chinese LED industry average gross profit rate can reach 40%-50%, PHILPS lighting industry development in China for many years in charge, LED lighting prices several times higher than the price of traditional lighting equipment, is the development direction of the next generation of lighting technology.

LED into a new profit point of household electrical appliance enterprises

SHARP (China) Co., Ltd. Sakai Ko, director of this newspaper revealed that the company has set up a special department of B2B, the Department responsible for sales of LED lighting. Now the Department to do some preparatory work, such as market research, preparatory work for the preparation of the Chinese market. If successful, SHARP is expected this year will be extended to the business of China, the initial commercial".

In 2008, SHARP to enter the low-cost strategy LED lighting market, in June 2009 the company released a new LED bulb, the market price of about 4000 yen, only half of competing products in the market after the launch, immediately set off a wave of strong shock wave, forcing the other brand released a new price in the 3000-4000 yen (about RMB 230-300 yuan).

In the Japanese market, LED lamp is a hot commodity, in addition to Toshiba, Panasonic, SHARP and other giants have to enter the LED lighting market, the major appliance stores in Japan have opened up LED light sales area. Japan's GFK report shows that there are about 4500 home appliance chain stores in Japan, in 2009, the week of November, LED sales of about 3500 light bulb, compared with the week of July increased by about 35 times.

LED lighting standards developed at the beginning of the year, the government will increase the Ten City million lights LED lighting demonstration project, fold to fifty city two million". According to the Chinese Ministry of science and technology planning, ten city million plans to enter the second phase of this year, that is, from the current demonstration of the city's semiconductor lighting in the city, the expansion of the city to build the 2 million LED street lights 50.

Official estimates, 2013 LED lighting penetration will reach 30%. Domestic large-scale airports, highways and other infrastructure investment, as well as Shanghai, Guangzhou, the Asian Games and other major exhibition and event will pull the door and outside the screen, LED traffic lights and other products demand. In Guangdong, the "LED street lamps in Guangdong local standards", "Miles one hundred thousand" LED street demonstration project is also rapidly advancing. This means huge business opportunities.

Lighting from "zero" to "whole""

Panasonic yesterday also revealed that in the 2010 fiscal year will be Chinese Panasonic electrical market introduction of LED lighting products, such as: road lamp series, downlight series. Among them, in the room, grille lamp, downlight and other prices in the 200-100 yuan /W. In the outdoor, is expected in the spring of this year, China began to promote street lamps, the price of 150 - 100 yuan /W. And decorative products such as LOGO and so on, has been promoted in china.

It is reported that Matsushita will strengthen LED lighting business, lighting equipment and components etc. LED lighting business, for the 2012 annual sales reached 35 billion yen (25 billion yen in Japan, overseas for 10 billion yen), the year 2015 reached 100 billion yen (70 billion yuan for Japan, overseas for 30 billion yen).

Compared with SHARP and Panasonic, PHILPS is earlier in the country to promote LED lighting business. Zhang Tonghua, director of the communications division of PHILPS Electronics China group, said that this is a new technology, the company will be the next generation of technology direction for advanced research, the company occupies a strategic position.

According to reports, PHILPS began in 2005 to start the layout through global acquisitions and other means, has formed epitaxy, chip, packaging and application of a complete industrial chain, in Chinese has also been extended, civil commercial have. Last year, PHILPS in China to build 80 lighting experience Museum, display the latest LED lighting products, in addition, PHILPS has also entered the lighting equipment sales channels. "

High technical barriers, it is difficult to have the advantage of upstream

It is reported that, LED epitaxial wafers and chips accounted for about 70% of the industry's profits, LED lighting package accounted for about 10%-20%, LED lighting applications accounted for about 10%-20%, however, the upstream high technical barriers, China has no comparative advantage. As in the upstream chip and wafer, mainly controlled by the industry's top 5 global manufacturers, TOYOTA Japan's Nichia chemical synthesis, American CREE, European PHILPS and OSRAM, master the most core patented technology.

LED lighting use white LED luminous efficiency is very obvious, is an important means of energy saving, but the price is not approachable. According to PHILPS introduced, generally speaking, 3-5 times more expensive than traditional lighting, in fact, a PHILPS LED lamp also has the high price of 2000 yuan. "LED lighting is different from the previous concept of lighting, it can be said to break the original industrial chain. According to its introduction, the original home lighting, light bulbs or other parts can be broken for their replacement, and LED lighting is an integral concept, but also longer life,