Panasonic September sale of Blu ray player pre industry first year sales of 5 million

Overseas according to the latest news, Japan's Panasonic Corp said, will start in September this year is lower than the sales price of $1500 of their Blu ray high-definition DVD player. Panasonic Corp also expects the entire industry in the first year will sell 5 million Blu ray high-definition DVD player.

Reid Sullivan, vice president of sales and marketing at Panasonic Corp's entertainment division, said: "we think there will be a lot of support for Blu ray DVD, and its sales will be strong. In the first 12 months, we expect from the beginning of May this year in each platform independent player, computer and game system, the whole industry Blu ray high-definition DVD player sales will reach 4 million units to 5 million units."

Sullivan said that although the LG electronics company will launch a compatible DVD player, Blu ray and HD DVD, but the Panasonic Corp believes that the next DVD player is not necessary to develop a two competition format with play ability.

Sullivan said: "unfortunately, between the two DVD format for the next generation of competition is a bit confusing, but the blue DVD format support force in the camp industry based on it, we think the Blu ray high definition DVD player will be steady growth. So we think it is enough to support only one format."

Panasonic Corp announced Blu ray high-definition DVD player to a certain extent, it is in order to cope with its newly developed 103 inch LCD TV, LCD TV price of more than $10 thousand.

Sullivan said: "we will be able to introduce all the blue DVD format technology. The flat panel and the plasma TV will be to promote the development of the engine DVD Blu ray format."

The Panasonic Corp of the Blu ray high definition DVD players will face many competitors in the market, including Samsung Electronics Company, Pioneer Co, Sony Corp Blu ray high-definition DVD player, as well as from the Toshiba Co HD DVD player.

Two forms of war are divided into the Hollywood battlefield and the computer industry battlefield. This is considered and 25 years ago between the large size video tape system and VHS war have many similarities, which are likely to make consumers have no choice, but also make the company a huge loss.

When more and more Hollywood studios and electronic manufacturing ShangDu Railway Station to the blue camp led by Sony Corp at the same time, the technology giant Microsoft has stood in the Toshiba Co HD DVD camp.

Microsoft is expected to launch an external HD DVD drive, which will make the Xbox 360 game console with HD DVD player function.

Sony Corp is widely anticipated next generation consoles PlayStation 3 will support Blu ray DVD format, which is expected to promote the development of the Blu ray DVD format, although the Sony Corp has a host of the game's release date postponed to November this year.

Toshiba Co said last week that it would delay the sale of its own HD DVD player to the middle of next month.