Panasonic announced 2011 production 37 inches OLED TV program

Japan's Panasonic (Matsushita ELectric) plans from 2011 (~2012, March) began mass production of 37 inches OLED TV, is the first to announce the size of the class of 30 inches OLED TV production plan specific manufacturers in. It is reported that the initial price of the product will be more than plasma display (PDP TV), LCD TV (LCD TV) slightly higher, about 100 thousand yen ($924).

In order to occupy a leading position in the next generation TV market, Panasonic proposed 37 Inch OLED TV program. The company's product line planning is 40 inches above the size of the TV to PDP TV as the main attack; the following models are less than 32 inches LCD TV as the main. The other 1 focus is the production of 37 Inch OLED TV, the company speculated that the name will be 37 inches in 2 or 3 years after the world's best-selling TV size.

Part of the panel, it plans to production with Hitachi (Hitachi), Toshiba (Toshiba) LCD panel production subsidiary IPS Alpha jointly funded under the mobara factory, and is expected in the new factory Himeji LCD panel in October 1st production of the new OLED panel production line, the production of OLED panels.

On the other hand, the original glass, Ji Road, 2 buildings using glass substrate will be directly converted to OLED. Mobara factory is the 6 generation production line, production of glass substrate size is 1.5m * 1.85M, can cut 6 pieces of 37 Inch panel; Himeji plant for the 8 generation production line, production of glass substrate size is 2.2m * 2.5m, can cut 10 pieces of 37 Inch panel.

Matsushita believes that the 2009 annual global TV market demand will increase by 190 million in 2007 to more than 200 million, while the OLED TV production, will also be expected to give Panasonic television market in the global market share increased from 7~8% in 2007 to 10~15%.

In general, although the quality of OLED is better than LCD, plasma, and in theory, the thickness can also be as thin as paper, but the product life and size of the OLED is still to be overcome. Therefore, Sony is at the end of 2007 the first factory he launched 11 inch OLED TV, but up to 200 thousand yen price is not popular in the mass market; Toshiba planned 32 inch OLED TV program launched in 2009 was suspended. Panasonic's production plan can Panasonic TV career to another peak, remains to be observed.

SONY at the end of 2007 to take the lead in the introduction of the 11 inch OLED TV, priced at up to 200 thousand yen, not for the general consumer market

Source: DIGITIMES