Panasonic plans to reduce plasma TV prices by 50% in 2007

"Japanese economic news agency" the latest reports, the Panasonic Corp of Japan plans to begin from 2007, will quickly cut its plasma TV sales price per inch panel prices will be reduced to 5000 yen, the price cuts than previously scheduled price a year ahead of schedule.

The report quoted sources said the Panasonic Corp, in all dimensions of TV products, Panasonic Corp first selected the 37 Inch Plasma TV prices dropped at 200000 yen, 37 Inch Plasma TV is currently the most popular tv. The price limit is determined by whether or not the TV is on sale.

In order to reduce the sales price of LCD TV, LCD TV manufacturers Sharp Co and Sony Corp are accelerating the pace of investment. Japanese economic news agency quoted analysts as saying that if the TV manufacturers can not follow the trend of the world's major price cuts, is likely to be forced to withdraw from the rapid expansion of the flat-panel TV market.

The report quoted Panasonic Corp internal sources, Panasonic Corp plans to use light glass substrate and simplify large-scale integrated circuits, reduce the cost of materials in order to achieve the purpose of reducing TV prices.

In September last year, the Panasonic Corp launched a low price plasma TV, the price of plasma TV was reduced to 10000 yen per inch, triggering competition between flat-panel TV manufacturers big price cuts. At that time, Nakamura Kunio, President of Panasonic Corp, said the company will make the price of plasma TV in 2008 dropped to 5000 yen per inch.