Panel industry into the application of innovation

From the birth of the first color TV in 2005 to the popularity of TFT-LCD in 1922, 70 years of panel technology and no major breakthrough. When the development of LCD to 20, 30, 40 inches, replace innovation came into being, that is, the use of innovative technology to replace the original CRT technology. And now because of generation upgrade has achieved the physical limit, has not much difference between the various manufacturers, in order to gain competitive advantage and important application of the innovation, the panel industry also entered the "creative" period. For example, the current attention and welcome to the netbook and iTouch is a typical example of innovative applications. Application innovation in the next 10 to 20 years will have a broader space for development, and TFT-LCD is still at least 50 years of innovation.

In the application of innovation, the focus of competition between the major panel manufacturers is not a generation upgrade, but how to develop more innovative applications. On the current development situation, environmental protection, touch, OLED, 3D and soft display is the highlight of the panel application innovation and focus, with a very large space for innovation.

Environmental protection has been a hot topic of global concern, and global warming is to accelerate the innovation of environmental protection products. Today, this trend has been blown to the green display manufacturers, brand manufacturers and panel manufacturers have been added to reduce the carbon footprint camp. For panel manufacturers, in order to achieve a true sense of environmental protection, in addition to saving energy and protecting the environment, but also to save materials and simplify the design. As the world's leading manufacturers, AUO leading the development of the industry in this regard, the environmental protection as an important development strategy of the company, and constantly develop more light, more energy-efficient green products. As the world's first 26 inch, 32 inch TV screen is AUO launched energy-saving, energy saving ratio can reach 50%. In addition, the full range of AUO 46 inch panel has the advantages of environmental protection and energy saving, energy saving, a number of new lightweight, thin, package material, compared with the traditional TV LCD screen to save more than 30%. AUO also constantly develop more large size and light, energy saving and environmental protection such as 52 Inch screen, a full range of environmental protection and energy saving panel, even less than 10 kg weight, a young girl can easily lift.

From the beginning of 2009, AUO continues the development of a new generation of "energy saving" technology, energy-saving design comprehensive exhibition promotion to a variety of applications on the screen, energy efficiency increased by 40% than in 2008. Because the LED backlight technology with mercury free environmental advantages, also can make the design of thinning and improve efficiency, so AUO using this technology to develop a series of "super king" innovative products and technologies, including LED backlight 7.8 mm ultra-thin 32 inch LCD TV screen, 9.8 mm ultra-thin 46 inch LED backlight LCD TV screen. The AUO exclusive development of the AMVA technology, the true contrast evolution to AMVA of the third generation of AMVA3, mainly reflected in the penetration and enhance the contrast and the perspective to improve the contrast, more than 8000:1, these technologies are in the leading position in the industry, reached the world's highest contrast specifications, is expected to launch AMVA5 in the future, will be compared to enhance the degree of 10000:1. In the save part of the material, AUO also constantly innovate, inkjet printing has been developed (Ink-jet Printing) color filter technology, can save at least 1/3 of the raw material, and can reduce the waste in the production process, has been considered into the actual mass production stage. In the simplified design, AUO has also successfully developed a single chip (Single Connection Cascade COG Architecture) the integration of simple design, without changing the process, saves the assembling time and space.

Touch panel industry is another innovative technology. In television, for example, before the TV is a one-way broadcast, is watching TV, and now you can use the Internet TV, and in the future to achieve human-computer interaction - touch. From "watching TV" to "using TV", this is a new concept. Through the fingertips touch the color image on the screen menu, the operation is more intuitive, from the psychological to eliminate the sense of distance between man and machine. Today, with the popularity of Apple's iPhone, touch technology, touch the tentacles reaching out all aspects of life, from the mobile phone, MP3, computer, household appliances, intelligent control to the big screen, touch almost become an essential function of the future of electronic products. It is worth mentioning that the embedded multi point touch screen technology contains 4.3 inches to 15 inches size used in small AUO leads the world, is the world's few can directly touch on the panel will be one of the functional integration process of production technology. Because do not need to add a layer of glass can touch multi touch function, so the panel penetration rate is higher, the optical properties are better, while the anti glare effect is very significant, not only in the sun still legible, also can maintain good color saturation.

OLED will also become one of the hot technologies in the future. At present, the mainstream LCD TV is used LCD panel, but there are a lot of shortcomings, such as lack of color display and high power consumption. To this end, the major LCD panel, LCD TV manufacturers are trying to open a new generation of better LCD panel, OLED is undoubtedly one of the most promising star of hope, because it can do more light, more power. As the world's first OLED mobile phone production enterprises, AUO three or four years ago began to dabble in the field of OLED technology, now restart the OLED technology research and development, and strive to achieve large-scale OLED display.

Want to show a better sense of normal, and bring a new visual experience, you need to use three-dimensional display. With the leading R & D in the field of 3D display