Panoramic view of the development trend of China's interior LED lighting industry in 2010

2010 lighting market curtain has been opened, as the global economy continues to warm up and China for low carbon industrial investment continued to increase, after the 2009 2010 Chinese dormant, the lighting industry especially the development period of green lighting industry will usher in a new rapid.

2010 LED lighting will be the effectiveness and cost of the war

In the construction of energy saving and environmental protection of low-carbon economy, China is bigger semiconductor lighting industry cake. According to the relevant agencies, in 2010, China's LED industry output value will be more than 150 billion yuan, compared with the total output value doubled in 2008, the total output value of about $70 billion in 2008.

China is the world's largest producer of lighting and lighting, but the main production of low-end products, accounting for about 18% of the global market share. In the industry chain, LED epitaxial wafer with LED chips accounted for about 70% of the industry's profits, LED applications accounted for about 10%-20%; LED package is less than 10%.

In the lighting market, the rapid expansion of LED lighting penetration, market price war brewing in 2010. However, the concern is that due to subvert the traditional lamp and LED lighting separate light source sales model, coupled with the high degree of customization, LED lighting manufacturers cost pressures under tight pockets, if not deep enough, will not be able to both product quality and price competitiveness, and fear of falling or eliminated mergers and acquisitions market.

Industrial group general manager Zheng Jianwen believes that the 2010 LED lighting market will evolve into the cost of the war, especially the main lighting field, the product performance and the feudal lords vying for the throne, the price will be the key to success in the market, a copy is not available.

Due to the development of the supply chain of the LED industry is mature, the threshold is not high, and therefore attract a lot of manufacturers flocked to form a small factory stand. However, different from the traditional lamp specifications have been standardized, can reduce the manufacturing cost of LED lighting, a high degree of customization, leading to low utilization rate of production capacity; in addition, the point source characteristics of LED, resulting in LED lighting and lighting should be integrated to sell, heightening cost risk LED lamps. On the other hand, the traditional lighting brand PHILPS (Philips), OSRAM (OSRAM) and GE also cater to the market situation, has long been competing through vertical integration or strategic alliance layout, and actively occupy the main lighting market LED. Whether it is the gross margin after layers of exploitation or potential enemies, small factory all escape the fate of living space squeeze.

Zheng Jianwen pointed out that the LED lighting industry supply chain is more complex than traditional lamps and a large number of lamps, the most downstream suppliers have to pay will increase, regardless of lighting design or price are similar, so the master and the cost difference between the products LED manufacturers have a chance to win. He also stressed that the traditional brand lighting manufacturers lay a pathway and diversified product line advantage, LED lighting industry is new or smaller are difficult to surpass, once the lighting manufacturers large and strong style price war, small plants will not survive.

2010 home lighting market will steadily upward

In 2010, home lighting market will be what kind of situation? This is a large number of home lighting companies are studying and forecasting issues. In order to get a more accurate answer, we must from the 2010 real estate market demand trend analysis, because the real estate market boom or not directly related to the home building materials market.

We are based on more than 20 domestic large Real Estate Company and the national policy on the real estate market research and comprehensive analysis, basically can draw a conclusion: in 2010, China real estate market development demand for commodities in 2009 compared with the Home Furnishing lighting will remain stable trend. First, the first 22 quarters of the housing market for residential decoration materials demand will remain on the basis of the past 09 years, to maintain a relatively stable range. But it should be noted that, in the third and the fourth quarter, the real estate market is expected to focus on the decoration of building materials products are expected to be transferred to the level of potential market development level three or four.

It can be expected that, at least in the next one or two years, a downward trend, greatly China of the real estate market is not so, it effects the decoration building materials market pull still will maintain a certain level. Home lighting companies will also enjoy the domestic demand with this trend.

The development trend of the real estate market to do a preliminary judgment, we will do further in-depth analysis of household lighting product demand categories. Which home lighting products will become a hot market demand? In the one or two level market, individual housing for decorative lighting (such as crystal lamp, lantern, etc.) or demand will continue, the bulk of the consistense will be on the typical big demand Home Furnishing lighting products (such as lamps, glass lamp, etc.); in three or four markets, conventional lighting products, simple and generous Home Furnishing the higher price is expected to be significantly higher than the decorative lighting products, because the area of the ordinary consumer attitudes and habits, determine their choice or renovation.

2010 commercial lighting will enter the era of LED

In 2009, LED commercial lighting is popular, many foreign traditional commercial lighting brand into the field of LED fall over each other, and Rick Langshi other traditional domestic commercial lighting enterprises are also actively follow up, the media and academia is on LED's photos, favors Scarlett ink at. Why has been in a state of silence LED commercial lighting will suddenly be so courteous, which makes people who are not familiar with the LED business can not help but fell into confusion