Pearl River Delta: LED enterprises focus on market order

Pearl River Delta as the main base for the production of LED, the disadvantages of cohabitation has been criticized by the industry, low production strength, low technology content is the Achilles heel of most small and medium enterprises. Nevertheless, the Pearl River Delta is still the birthplace of China's LED industry, its action represents the development trend and direction of China's LED industry. The past two years, we are also pleased to see some changes: more and more LED companies on the market, looking for a suitable channel for their products, the advantages of difference on market competition gradually; to strengthen their own brand awareness and culture; attach importance to regional overall environment, to standardize the market competition order.

Shenzhen

LED lighting needs leader

Shenzhen city LED products and related products, large and small manufacturers have about 105, including street lighting, solar lighting products, T5 tube, optical fiber, lamp cup, most manufacturers to export.

Shenzhen is one of the earliest LED industries in china. Back in 1997 or so, a number of manufacturers in Shenzhen to see the benefits of LED products, many foreign trade companies will also be part of the LED products, especially the diode to the manufacturers in Shenzhen. Today, although the manufacturers of LED products manufactured in Shenzhen has increased every year, but in the minds of dealers and consumers in the minds of foreign brands dominate, followed by several manufacturers are more common. Such as: Heshan silver rain, Greenman etc..

All along, Shenzhen LED enterprises have some problems: 1, has been focused on foreign trade, do not pay attention to the domestic market, resulting in low visibility of enterprises; 2, the lack of core technology. The real core technology is still in the hands of the international giants of the lamp; 3, do not focus on the retail market. Almost all of the LED manufacturers know that the retail market is a great mine, but there was no way to development; 4, Shenzhen LED manufacturers do not pay attention to self promotion, which caused the circulation in the domestic market, the brand image. Therefore, as the leading products in the future, Shenzhen is eager to call the LED leader.

Zhongshan

Focus on the application, additional value needs to be improved

In recent years, with the development of semiconductor lighting technology, more and more people are appearing in the general lighting market, such as rainbow tube, lamp, street lamp, lamp and other LED lamps. Coupled with the characteristics of its energy saving and environmental protection, with the continuous increase of illumination, lumen, into the home lighting alternative to the traditional light source is also one after another, people generally optimistic about the prospects for its development. Therefore, in the lighting industry is more concentrated in the Zhongshan area, there are a number of enterprises gradually involved in this field, and made a lot of achievements.

Civil and landscape lighting is the main channel

In Zhongshan (including Jiangmen and Heshan), LED company covers raw materials and products in two major areas, including the product application, a large number of enterprises, the main production of LED product enterprise is about 500 or so, its products are mainly concentrated in the civil market and landscape lighting. In addition to the MLS as the representative of the beads and other raw materials production enterprises, it also has about 30, the rest have not yet formed.

Zhongshan because Shenzhen and Zhuhai more developed near the LED chip and package technology, the use of lighting industry advantages, enterprises more emphasis on the part of application, such as city lighting, landscape engineering, nightclub entertainment and other larger share. In addition, there are a large number of lighting manufacturers to LED as a light source, with home or commercial products as auxiliary lighting, but also the formation of a certain market size.

Market competition is becoming more and more standardized

Because the lighting capital Guzhen Town, Zhongshan area has always been focused on lighting, LED lighting is really introduced in 2004 before and after the removal of silver rain, Wei, Linsen, vibration and so on several veteran enterprises, Auman, beautiful color, Forte, Hong, Greenman, Xu Yang, language of flowers, Austria, photoelectric and Goya a number of emerging enterprises are involved in before and after 2004, and the development of the peak in 2005 - 2006. A batch of enterprises LED lighting application prosperity rush on like a swarm of hornets. By 2007, in 2008, LED screen began to become darling, a wave of investment in LED display swept through Zhongshan, Miki, Forster and other display manufacturers have gradually surfaced.

Heshan silver rain as a rainbow tube, stage lighting of the leading enterprises, export its main direction, so the domestic sales accounted for only 5% of total sales. In addition, the same as the silver rain with a reputation for LED companies to the lighting, in recent years, the market performance is also remarkable. Established in 1992 the main wood Linsen, LED packaging technology, but also accomplish something. Greenman export has been good, in the past two years began to focus on the domestic market, performance continues to improve. In 2008, Auman and other emerging enterprises as the representative of the LED store business model began to appear, the product from the outdoor landscape lighting to extend continuously, the outlook is more optimistic.

Zhongshan enterprises due to the involvement of LED late, the technical content is not high, low barriers to entry, homogenization serious, the price war occurred, but also makes the whole market is more confusing, low-end competition. The state of the LED view, can also be used to describe: love and hate and love it because it is energy saving and environmental protection, hate it because of confusion in the market, the lack of uniform standards, the quality can not be effectively monitor, more in a disorderly competition in. In this regard, in 2008 the country began to attach importance to this issue, LED national standards began to be introduced, a number of companies involved in the development of the old standard. In addition, the current major stores, regional agents and other sales model of several brands, adhere to the principle of quality, out of the price