Poly photovoltaic photovoltaic 1H16 income does not increase the profit margin of 10% LED lighting

August 20th, poly fly photoelectric released semi annual report in 2016. During the reporting period, the company achieved total revenue of 654 million 963 thousand and 500 yuan, representing a growth of 57.32%; attributable to ordinary shareholders of listed companies net profit of 59 million 414 thousand and 400 yuan, down 12.56% over the same period last year; net operating cash flow of 57 million 746 thousand and 900 yuan, representing a growth of 0.34%.

According to the announcement shows that, in addition to product sales increase, another reason for the growth of poly fly optoelectronics revenue is the merger of the Hongkong subsidiary statements, while the decline in net profit is one of the important reasons for the decline in gross margin LED products.

Main business composition

In the composition of the main business of the table, the total gross profit of poly fly photoelectric lighting LED products are particularly eye-catching, the product revenue of 74 million 109 thousand and 600 yuan, operating costs of $67 million 141 thousand and 200, gross margin was only 9.4%.

According to the announcement, the reporting period, backlight LED revenue to maintain steady growth in the domestic market leading position has been further strengthened. With the aggravation of the market competition of intelligent mobile phone terminal, mobile phone module began to transfer to the domestic supply chain, as the domestic LED backlight industry leading enterprises, the company through continuous technological innovation, lean management, continuous improvement to enhance the comprehensive competitiveness, further consolidate the leading position in the field of LED backlight, enhance the global market share.

With the LCD TV products to the large screen, high-definition direction, the size of the backlight market space will be further expanded. As a leading enterprise in the domestic LED backlight industry, development opportunities, seize the large size LED LCD TV backlight module rising proportion of domestic products, expanding market space, increase the market share for the company to bring new growth momentum.

In the context of globalization, the international major customers in the industry, in order to enhance their competitiveness, and actively take the initiative to optimize the original supply chain, the supply chain began to transfer to the mainland of china. China, LED backlight company as a leading enterprise in the field of the comprehensive advantages of its management norms, product quality, cost-effective, and thoughtful service won the favor and attention of many international customers, and the international market space larger, higher quality. At this stage the company to improve the domestic market share, based on continuing to provide product innovation and solutions to enhance the service capacity of large customers and sales accounted for.

During the reporting period, the lighting business a good momentum of development, rapid increase in operating income, LED lighting product quality has been widely praised by customers, has been widely used in the high-end market, exported to Europe and other orders, companies in the lighting market has established a good brand image; open up a number of high-quality customer resources, achieve the real breakthrough strategy of large customers, each other has established good cooperative relations, customer acceptance and satisfaction has been significantly improved.

During the reporting period, the small screen display LED mass production and sales, market demand showed rapid growth. The company is committed to the creation of high-end brands, to provide customers with professional small screen display solutions, product applications in the interior of the large screen display, business meetings and educational fields, cinemas and theaters, etc.. Small pitch screen as a strategic new business, products with high reliability, low failure rate on highly recognized by customers and the market, the industry a number of large customers have been used, the future will become a new profit growth point.

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