The opportunities and challenges of Chinese lighting companies in the South American market

The Rio Olympics will China lighting brand to the international arena, many Chinese lighting enterprises to participate in the construction of the Olympic venues or local tourist attractions, such as NVC for diving venues provide lighting services and programmes, Riyadh, Chau Ming technology provides a LED display screen for the Olympic games. Made in China to break the OEM impression, so that foreign users re understanding.

The United States UL company as the third party authority certification body, has been for the Rio Olympic bid for the Chinese lighting companies to provide security testing certification services to help these enterprises to achieve export destination access requirements. For the South American market to bring opportunities and challenges for China's lighting companies, the reporter on UL global vice president and President of Greater China Feng Hao interview.

Chinese suppliers have four advantages

Reporter: the Rio Olympics, Chinese companies have won many lighting projects. Compared with foreign manufacturers, China lighting equipment suppliers in the Olympic Games to get the competitive advantage of the project?

Feng Hao: China lighting equipment suppliers in the "Olympic shopping mall" to win, there are several factors. First of all, pay attention to the investment of core technology research and development and the protection of intellectual property rights is the basic reason; secondly, the layout of the whole industry chain is a big advantage, Chinese lighting enterprises from production to sales independently to control, pay attention to product safety, durability and reliability; third, China lighting products meet the needs of different Brazil local, such as meet the public area, indoor and outdoor lighting and special sports lighting needs; fourth, compared with the European and American enterprises, Chinese manufacturing still has certain advantage in labor cost.

The successful Chinese enterprises, Chau Ming technology strengths is LED display, it has been a number of times before the sports screen in the international large-scale sports events to succeed, to create a number of classic cases. For example, during the 2012 European Cup Stadium for the Warsaw national stadium. While NVC is lighting products and applications China the leading solutions provider, it has been in the implementation of sports marketing, the Olympic Games in London in 2012, NVC products have won multiple venues. It can be said that these enterprises in their respective areas have reached world-class level.

Reporter: what are the special requirements of the lighting project of the Rio Olympic Stadium?

Feng Hao: the lighting of the Olympic venues will have more stringent functional requirements, which is mainly related to the engineering design. Such as swimming venue for glare control, diving, platform and diving under the need to set some lamps to eliminate the shadow, diving the warm-up pool to be focused lighting etc.. Therefore, Chinese enterprises can get these Olympic projects, not only the organizers of the enterprise product quality recognition, but also the recognition of engineering design capabilities.

Independent brand building long way to go

Reporter: China lighting enterprises in Brazil market share? What happened to the Brazil market in recent years? Future potential?

Feng Hao: you can see the data from the Brazil Lighting Association to see a significant change in 2014 Brazil LED lighting products total sales of 200 thousand, compared with 2011, an increase of 6 times. If we can maintain the current growth rate, is expected within 3 years of LED lighting products sales will account for half of the country's total sales of Brazil lighting industry, that is to say the LED will replace the traditional lighting products products in a short period of time. For example, St Paul has a street lamp replacement program, only the state will need to purchase a new LED street lamp 580 thousand, so the market potential is very large.

All along, the Chinese enterprises with technology, products and response to the rapid occupation of the South American market. At present, China has become the largest importer of LED in Brazil, accounting for more than 60% of total imports, Brazil's dependence on imports of Chinese lighting products gradually increased. But objectively speaking, the current Brazil market or to European and American brands, such as OSRAM, Philips, GE and Brazil local popular brands such as FLC, Chinese manufacturers mainly do OEM OEM and independent brand construction go15.

Reporter: Brazil lighting products for safety, technical standards have improved? Chinese enterprises to enter the Brazil market what impact?

Feng Hao: South American market has great potential to attract a lot of Chinese lighting companies, they face the first challenge is the market access issues. According to the regulations of the Brazil, the LED lighting products must have Inmetro certification, the certification body must be the local accreditation bodies.

In the LED lighting part, Brazil introduced a mandatory certification of LED bulb lamp and LED lamp two lighting product requirements in 2015, although the LED lamp and the LED driver is not prescribed, but from the development trend, there will be some new regulations may be. Brazil standard LED bulb lamp and the lamp is actually the International Electrotechnical Commission (IEC) standard assembly with the United States Energy Star, that is to comply with the European standard safety requirements, to meet the requirements of energy efficiency American Standard.

Brazil Inmetro each year to enhance the safety and performance of lighting products specification. Before June 13, 2016, mainly in the supervision of manufacturers in mid 2018 will be expected to link, from production to retail sectors to implement a comprehensive supervision. The improvement of the standard is not only a challenge but also an opportunity for the lighting enterprises, and the enterprises with the opportunity to grasp the rules and regulations and the technical update. UL has also been encouraging enterprises to integrate security thinking into the front of product development, master