Preparing for the dual market LED TV network leading the new trend of the industry

On the eve of the National Day in 2009, the domestic and foreign TV giant held a series of new LED LCD TV conference, actively preparing for the double market, smoke smell began to spread in the market. This year, the development of the entire flat-panel TV industry is significantly faster, many manufacturers in the LED backlight input more and more resources, and to achieve the production of LED tv.

From the perspective of market demand for consumption, will be thin, energy-saving and environmental protection and network functions into an integrated LED TV will be more and more sought after by consumers, leading the new trend of the TV industry.

LED TV began to spread

See the reporter visited the paraelectric, TV new LED SKYWORTH, Hisense and TCL, Konka, SONY, Samsung and other foreign brands have been added, moving packed TV sales area, come to consult consumers in a continuous line. Sales staff told reporters that the recent shelves of a lot of new LED TV, the price is about two times the ordinary LCD TV, SKYWORTH and Hisense LED TV is relatively cheap. In accordance with the laws of the market, when the price of LCD TVs down to the current market mainstream products LCD TV price 1.5 times, it will form a sales scale, and dropped to 1.2 times, it will replace the mainstream TV LCD products.

Konka multimedia business unit President Mu Gang believes that this year's National Day is the beginning of the true popularity of LED TV, and eleven to market products are often on the amount of products on the scale next year. On the one hand, the technology maturity gradually forming, promote product maturity change; on the other hand, with local brands such as Konka starting module after the upstream influence to further improve, LED TV costs and prices will change. Expected next year, China's flat-panel market will usher in the full penetration of LED TV, LED TV shipments will reach 30% to 40% of the overall LCD market shipments.

The survey data China Electronic Chamber of commerce consumer electronic product investigation office shows that consumers for LED TV products concern has been as high as 75%, China market ready to buy LED TV this year the proportion of consumers up to 34%. And Beijing in the PRC, market research firm released a report also showed that next year LED TV retail volume will reach 2 million 980 thousand units, an increase of 604%; in 2012, LED TV retail volume will reach 10 million 800 thousand taiwan. This shows that the industry is very confident about the popularity of LED tv.

Domestic brands have the advantage of competition

In April this year, foreign brands Samsung took the lead in the market to launch LED TV, and with television, outdoor, body, magazines, newspapers and other media to promote strong, not long ago, SHARP and SONY also launched its own LED tv. These new products with its stylish appearance, high-quality screen quickly attracted the attention of many consumers. After full preparation, SKYWORTH, Hisense, TCL, Konka and other domestic manufacturers invariably launched with a network of LED TV, and to obtain competitive advantage through innovative network functions.

Electronic Chamber of Commerce Deputy Secretary General Lu Renbo believes that the current flat-panel TV technology innovation products in the domestic competition has developed to a relatively mature stage, the focus of the next stage of the competition will be the product of the level of competition, Internet TV as a product of the fusion of 3C can realize the digital home entertainment has become the core of the hope, is the direction in the future. With the network function of LED TV to meet the needs of domestic consumers, is the main direction of the majority of domestic mainstream color TV enterprises.

Appliance industry veteran observers Liu Buchen believes that foreign investment in TV and LED competition, the advantages of domestic brands is the largest collection of network has function to the product, and the strong support of local content providers, can provide rich VOD programs for consumers. Promote the sale of products by providing free online video value-added services. Although foreign brands also have the ability to develop a similar product, but can not get the support of content providers in a short time, thus losing market opportunities. The current market competition, the domestic brands are favorable.