Present situation and Countermeasures of domestic LED display (two)

Four, LED display export status, industry characteristics have advantages

The development of the export business of the LED display screen makes the domestic screen manufacturers have created a good profit margin and overseas reputation. But from end users and downstream application analysis. Especially in much of the world's attention and in international competitions, which marked China's LED display is always new in order to be different to attract the eyes of the world.

Five, the overseas market is vast, but there are many challenges

Although the wide range of LED display applications in the world market has a wide range of scenarios. Data show that in 2010 -2014 years, the global LED full-color display market will maintain a CAGR of 30.43%, is expected to market size in 2014 will increase to $9 billion 550 million, equivalent to about RMB 60 billion.

According to an agency data statistics, during 2010 -2014, the global LED full-color display market will maintain a CAGR of 30.43%, is expected to market size in 2014 will increase to $9 billion 550 million, equivalent to about RMB 60 billion. In the prospect of such a broad market, China's enterprises to export their own brand of products to the world, but very little, compared with foreign large enterprises, appears to be very weak. The main reason is that our country is often focused on imitation, but ignored the innovation and brand research and development and market innovation. Europe and the United States, Japan and South Korea, Taiwan enterprises are more emphasis on product technology research and development, brand building, in the global display applications market, these countries and regions have a high brand share. Compared with them, we still have a big gap, to take the road is also very long.

China's LED display enterprises in the international competition with their peers, facing Europe and Japan and South Korea etc. strong opponents, how can we find a way through? China's LED electronic display market has broad prospects, but the current domestic product homogeneity is very serious, product innovation is not enough, resulting in the absence of independent brands with foreign brands appear. Domestic enterprises should keep pace with the times, increase product technology research and development, improve product quality, focus on brand building, and strive to cultivate independent intellectual property rights of the LED display brand. To develop high-end international market, we must deepen the brand awareness, enhance product quality management, pay attention to changes in the international market, so as to adjust the export strategy, can be in an invincible position in the international market amidst the winds of change!

In short, China's LED display enterprises should have international competitiveness, the development of a more high-end, brand in the international market, we must deepen the brand awareness, enhance product quality management, pay attention to changes in the international market, so as to adjust the export strategy. Especially now, the RMB exchange rate fluctuations on the company's business also has a certain impact. This and the future of a substantial appreciation of the RMB may also bring unfavorable factors to the enterprise, which will weaken the results of business operations, a serious impact on the company's operating results and profits. To sum up, we strengthen their own construction, optimize the internal management structure, improve the quality of production, strict brand strategy, I believe that China's LED display companies go further.