Price cut + cost rise, three dragon Aurora before three quarter results pre cut

Yesterday (9) evening, three male Aurora issued a notice, disclosed the first three quarters of 2018 performance notice, net profit reduction.

According to the announcement, the company expects to achieve net profit of 103 million 315 thousand and 700 yuan to 137 million 754 thousand and 200 yuan attributable to shareholders of Listed Companies in September 30th January 1, 2018, down 20% - 40% compared with 172 million 192 thousand and 800 yuan in the same period last year -2018.

Among them, the net profit attributable to shareholders of Listed Companies in the third quarter was 33 million 380 thousand and 400 yuan to 50 million 70 thousand and 500 yuan, which was 40% - 60% lower than that of 83 million 450 thousand and 900 yuan in the same period last year.

The three quarters of the aurora said that the reasons for the pre three quarter performance decrease were as follows: during the reporting period, the company increased investment in market development and marketing, and sales revenue increased year-on-year; meanwhile, marketing and related sales expenses also increased significantly, and the growth rate was higher than that of sales revenue. Secondly, during the reporting period, the company lowered the price of some products, and the cost of upstream raw materials increased, resulting in a decline in gross profit margin of the company's products.

In addition, the first three quarters of 2018, the company's non recurring gains and losses on the company's net profit of about 46 million 610 thousand yuan.

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