Product development needs to upgrade the open channel construction

Last 2008, the Chinese lighting industry, the same pool of hone and test from the labor law led to rising labor costs, raw material prices xianyanghouyi; from the packaging logistics cost to upgrade, after the earthquake in Sichuan market frustrated; from the implementation of financial subsidies to new energy efficiency labeling paste; from the shops in Beijing for the Olympic Games to suspend business. The export market frustrated and so on, remarkable things too much. And one of the leading lighting companies to summarize, or can not be separated from the expansion of the scale, channel sink, marketing upgrade, enhance the sense of social responsibility and other aspects. 2009, lighting companies will show you a new look.

Product development market

In the next few years, the state vigorously promote economic applicable housing, low rent housing and the construction of new countryside is a piece of cake market is not a small glimpse of the simple and practical lighting products will be favored, mid-range affordable type of lighting products sales soared. For lighting products, and simple European style is the two trend more obvious, this is because more and more young generation become the main force in the purchase, the thought in advance, respect for the personality of young people are pursuing higher quality of life and taste, European style with the simple style of lighting products is to conform to the consumer trend. Simple modern lamp, comely as the representative of the European style lights and crystal lamps and other relatively high-end lighting products gradually toward the two or three level market, to seize more market share, innovation and development direction are beginning to move closer to the market.

Comment

2009, companies should develop more affordable affordable products, to occupy two or three or even deeper market. In the promotion, industry media and mass media and outdoor advertising promotion form, will be more and more.

Competition from quantity to quality

Back in 2008 the strategic layout of the lighting business, has the following characteristics, Home Furnishing lighting is relatively mature, the second tier brands gradually grow up, economic strength and increasing production capacity, they are taken to run the strategy to have OPPLE more than 6 thousand distribution outlets attack, 2009 will be even more. Sinking the first half of 2008 to the two or three level market in the network construction, the second half of the year by the macroeconomic impact, to adjust their strategies in store sales, pay attention to store the survival rate and local reputation, including Jason's "thousands of stores master plan" and the quality of okes normal University will swear to prove this point.

Comment

2009, a new round of emphasis on the quality of the channel construction and product support or be set off, the industry appears after the first channel staking staking the climax.

Project for the project

The NVC, Sidon, as the representative of the commercial lighting products will continue to increase in the contact channel development efforts in 2008, designers and engineering decoration company is still commercial lighting for resources. In engineering, the Olympic Games is not only the people of the world event, is China lighting industry event, including NVC, Mitsuo Aurora, Morninghope lighting, Zhenhui fire, new wenhang, Huayi, Guangzhou, Ningbo, Dongguan Liaoyuan chinagoshop 100 technology, Honeywell Lonon and other dozens of companies to become Olympic venues lighting products supplier, let us see the rise of national enterprises, especially Guangzhou Manulife provided LED electronic products, has become the biggest bright spot in the opening.

Comment

At the end of the Olympic cake division after winning enterprises busy taking advantage of the Olympic Games for brand promotion, on the other side and opened for Shanghai and World Expo 4 trillion funds to stimulate domestic demand brought about by the various infrastructure projects of the war. The stealth channel dispute in 2009 will be more intense.

High technology content

Have to admit, LED and electrodeless lamp in the promotion and technology upgrading of the road, there is a distance, high-power energy-saving lamps more practical by leaps and bounds in 2008 can be described, in engineering lighting, high-power energy-saving lamps will gradually replace the railway, highway, water conservancy and other infrastructure projects using mercury, sodium lamp, gold bubble halogen lamp, therefore also emerged such as Glasgow lighting and a number of dedicated high-power energy-saving lamp enterprises. In addition, the snow light show at the exhibition last year, a solar light metal halide lamps also cater to the future market trends, such as the rise of a number of old enterprises, such as the Buddha also raised the confidence of the industry.

Comment

Energy shortage, but also to solar lighting and wind energy lighting products have a certain market, in 2009 these new energy lighting products will be more on the floor.

Star endorsement brand operation shortcut

Lighting industry brand marketing from 2002 onwards, began to change business achievements of the acceleration, shopkeeper like OPPLE channels deep plowing leading enterprises, the logistics center to NVC development pace. Today, the lighting industry has a number of enterprises began to blow the horn to the public brand. Liangdi lighting hand Sun Li endorsement, Johnson and spokesperson Eric Tsang. Sun favor Pu Cunxin, and Hu Jun, Qu Ying and other more and more artists into the lighting industry.

Comment

When the star endorsements become the norm, which means that the lighting industry gradually mature brand era, in 2009 there will be a number of new faces appear, it is worth looking forward to.

Labor law promotes enterprise management upgrade

January 1, 2008 People's Republic of China "labor contract law" (hereinafter referred to as the new labor law) formally came into force, first let bosses feel general precious. Under the impetus of this law, the beginning of 2008, many parts of the industry staff shortage,