Promotion of energy-saving lamps at the time the market is looking forward to the new norms

"Ten years ago, the proportion of China's production and sales of incandescent lamp and energy-saving lamp is about 7 to 1, but until today, the two ratio basically reached 1 to 1, talked about the development direction and Prospect of Chinese lighting industry, this set of data should be very illustrative. Liu Shengping, vice chairman of China Lighting Association, said in an interview with reporters.

Energy saving lamps

Experts pointed out that lighting electricity saving is a breakthrough to solve the phenomenon of China's power shortage. If in the civil and public light source, semiconductor lighting and efficient alternative to the current 1/3 general electric light source, you can save about 100 billion of electricity, equivalent to the Three Gorges power station generating capacity of full load for one year. Therefore, whether from the national macro policy or the international environment, the industry has attracted more and more enterprises to join. Since 2002, the number of enterprises in the industry continues to increase, has reached more than 10000. At the same time, the size of the enterprise is also expanding, with annual sales of more than 1 billion yuan of enterprises have 20. Energy-saving lighting industry ushered in the golden age of development.

receive recognition only from outsiders

Data show that, at present, China has become the world's largest producer and exporter of lighting appliances. 2006, China's lighting industry output value of about 160 billion yuan, exports reached $10 billion. Conservative estimates, China's energy-saving lamps in the world share of about 80%%, the international market for China's energy-saving lamps have a high degree of recognition, the whole industry to maintain a sustained, rapid and stable growth.

Then, as the production and export of energy-saving lamps, China's domestic market sales of energy-saving lamps is how? Reporters visited several large supermarket chains are pleased to see that the energy-saving lamps are placed in a prominent position, sales staff also recommended the use of energy-saving lamps. However, careful observation found that the supermarket sales are basically more familiar with a number of foreign brands, the price is generally between 20~26 yuan, the domestic brands of energy-saving lamps is not much. Reporters came to a number of small shops and lighting market, the situation is somewhat different, some of the domestic energy-saving lamps are placed on the shelves. Although compared to most foreign brands, the price of energy-saving lamps is obviously low, but part of the product packaging, instructions are too simple, the service life of the product data such as no logo, consumers have doubts about its quality.

Insiders admitted that China's high-end energy-saving lamps are the main target of overseas markets. Energy saving lamps, especially domestic energy-saving lamps in the country to promote the use of time.

Standardize the market to create brand

China as the world's largest producer of energy-saving lamps, and its production technology has reached the world's advanced level, many well-known foreign brands of energy-saving lamps are OEM production in the domestic factory. So, what is the reason that led to the quality of energy-saving lamps in the domestic sales but not enough "prosperous"?

One of the reasons restricting the popularity of energy-saving lamps is that some consumers are still a lack of understanding of energy-saving lamps, that the price of energy-saving lamps too high. Currently on the market, the price of an energy-saving lamp is more expensive than incandescent 5~10 times. At the same time, the price is higher, the quality of some energy-saving lamps is not optimistic. The domestic market still has three color phosphor with halogen powder the higher replacement cost of some non-standard small enterprises, energy-saving lamp production does not meet the national standards, and these products at very low prices quickly occupy the domestic small retail market, disrupted the market order.

For consumers, since it has spent a relatively high price, naturally prefer to choose a few well-known brands, and we are familiar with, but it is precisely some foreign brands. "The production of inferior products of the enterprise to the dealer's profit more, so that the formal enterprises in the domestic market competition in a disadvantage, so more willing to concentrate on foreign markets. "This is the true idea of many domestic companies. This led to the Chinese lighting market, the visibility of domestic brands, but the dwarfs".

Some experts pointed out that the current circulation system has also led to the domestic energy-saving lamp brand barriers. It is understood that many large supermarkets for energy-saving lamp set entry fee is too high, it will increase the price of energy-saving lamps, domestic brands to foreign brands and the strength of the competition, was forced into a professional lighting building materials market. As an ordinary family, in order to replace a light bulb, but went to the market to buy a professional lighting, inconvenient and unrealistic.

Government enterprises need to work together

Chinese Lighting Appliance Association chairman Chen Yansheng believes that in recent years, China's lighting products has been gradually from simple imitation to design their own development, lighting product quality has been greatly improved, the domestic market also began to appear in the consumer's brand identity, a certain reputation in the Home Furnishing, business, engineering, and outdoor the road of different applications. However, most of the export products are still in the price to win, but there are still a small number of non-standard enterprises, regardless of product quality, low price to the domestic and international market dumping. Regardless of the domestic market or foreign markets, poor quality products will harm the interests of consumers, this situation must change. To encourage enterprises to improve product quality, in the domestic and foreign markets to create their own brand.

Some experts also suggested that the promotion of energy-saving lamps rely solely on the strength of the enterprise and market behavior is not enough, but also need the government to increase policy support efforts to promote environmental protection