ROHM semiconductor company: steady deep China Market

Mentioned a semiconductor company, people first thought is Intel, Renesas and other advantages is applicable to the production of multi domain universal chip products enterprises. In fact, many categories of semiconductor products, technology is also constantly upgrading, through extensive product line, custom IC development needs of customers, but also resourceful in this field, ROHM (Roma) company to surrender in 2004 50 twenty-second global semiconductor manufacturers, in the global semiconductor company profit rate ranked eighth in the excellent answer.

Technology innovation and quality to win the market

To maintain a steady growth of cyclical fluctuations in the semiconductor market continued downturn and recovery in the technology innovation, semiconductor enterprises according to the market demand fluctuation on demand and regulation, quality and marketing and service network to follow up these "foundation" and "nutrition" recharge "obviously not one less". From the initial resistance started, ROHM followed the market demand in the decades of development, and constantly develop new products and new technology, has formed a wide range of products, including large-scale integrated circuits, optical components, modules, discrete components, long time accumulation of technology that ROHM company has been widely recognized in technology on the market, and by virtue of the ceramic substrate and heat dissipation technology, optical technology has unique compatibility and high sensitivity of the sensor head and a dedicated driver IC LSI technology in the field of the print head, so as to become a leader in the same industry. The excellent performance of the remarkable progress from the following aspects, the thermal print head ROHM share in the forefront in the field of portable printer market, has recently developed the world's lowest driving voltage (2.7V), thermal print head, the minimum energy consumption in order to adapt to the POS multi function printer and the increasing market demand; and laser diode the leading edge in the market has been widely used; at the same time it is also the world's only one can be extended by molecular beam device in production company. In Japan, the United States, France, China and other places to set up a technical center for ROHM's technological innovation continues to inject new vitality. ROHM also enhanced the ability to resist risks and become with luxuriant foliage, operating income amounted to 369 billion yen in March 2005.

Semiconductor products strict demand for quality becomes an important index to evaluate the strength of the semiconductor manufacturers, ROHM 2 quality management center in Japan led, including the formation of the 6 overseas quality management center of the global network to play a huge role in quality assurance, quality assurance. To adapt to the lead-free semiconductor industry has become a watershed in the future whether long-term management, ROHM, director of the minister Mr. Yada Nobuo mentioned that corresponds to the RoHS instruction, the customization system LSI to general discrete components, ROHM all lead-free products have been completed corresponding products fully meet the requirements of lead-free. Because of the company's ROHM product line, it can be said that the semiconductor industry involved in various fields, which means a lot of competitors. "ROHM is the biggest advantage of close contact with customers, according to the needs of customers at a very rapid pace to develop new products and technology customer satisfaction. Yada Nobuo said, at present, many well-known enterprises in China have become ROHM customers, in the future we will analyze the needs of customers, to play the director, and constantly open up the market. "

To create a one-stop service focus on mobile phones and consumer electronics

In recent years, China continuous development of the semiconductor industry, many companies have realized that you want to win in the fierce competition in the international market, when the market is Chinese priority among priorities, which will be China as strategically important, have to invest and build factories in Chinese. The March 2005 issue of ROHM group revenue in the Asian market accounted for 47% market share, which Chinese market growth rate is the highest, so ROHM also continues to accelerate the pace of expansion in Chinese, has established products manufacturing base in Dalian, Tianjin, completed the construction of a series of business and manufacturing base. At present, ROHM in Tianjin, Dalian production base has a considerable scale, Dalian's third factories in May of this year has been completed.

Mr. Yada Nobuo said that ROHM will take steady strategy in the China market, one is production equipment and manufacturing engineering will use the most cutting-edge technology, the introduction of high-quality ROHM products to the market; the two is the May merger of ROHM semiconductor China Co. Ltd. will build ROHM group semiconductor electronic products, the largest production base in the world in the face Chinese and the world supply; three is built on user oriented sales and service system, has set up three sales offices in Shanghai, Dalian, Hongkong, and has established ten business contact, this year to open five. Through the improvement of customer service sales and service network, production base and customer service system ROHM has been further strengthened, so from the development, production and sales and quality assurance of the "one-stop" services in the real Chinese market, lay a solid foundation for the expansion of the market China. For China's digital consumer electronics, mobile phones, automotive electronics and other areas of volume growth, ROHM also aimed at these areas, to play its products and technology advantages, to provide the best solution, staged a new battle. In the field of mobile phones, ROHM company's original voice of the IC has a place in the Chinese market, is currently promoting the CMOS camera, image processing IC and LED driver IC. At the same time, China's mobile phone will integrate video, games and other features, ROHM will increase investment in technology. Mr Yada Nobuo said it would continue in China