Raw material prices fell this year, LED lamps market prices continued to decline

The rapid growth of online shopping also provides a new possibility for the whole industry sales channels. For the current stage of LED lighting companies, so that LED lamps quickly into the traditional lighting distribution channels is very difficult, but also very large upfront capital investment. As the low cost of online sales, the advantages of wide coverage becomes obvious.

With 80, 90 after the Internet has gradually become the main consumer, the rapid development of network media. 52% of consumers said that through the network to obtain information on the lighting brand, enough to illustrate the problem. The rapid growth of online shopping also provides a new possibility for the whole industry sales channels.

For the current stage of LED lighting companies, so that LED lamps quickly into the traditional lighting distribution channels is very difficult, but also very large upfront capital investment. As the low cost of online sales, the advantages of wide coverage becomes obvious. The traditional retail channels limited LED lamps to create three-dimensional marketing: online and offline interaction promotes online sales has two characteristics, one is the audience is very wide, there is no regional restrictions; two is to achieve flat management, shorten the circulation. More importantly, at this stage in the Department of general merchandise stores or super hardware stores and other traditional channels is also difficult to buy high-quality LED lights.

Raw material prices fell this year, LED lamps market prices continued to decline

At present, more than 95% of the traditional lighting channels and not using a large area of sales of LED lighting products, only a small number of large supermarkets such as WAL-MART, a few brands of small models LED bulbs in the sale. Therefore, those who have a good understanding of LED lighting ordinary consumers can only turn to the Internet to find products, which also led to the current LED lamps popular online sales.

According to a person claiming to be Taobao's internal staff told reporters that they had a LED lamp group purchase price of 39.8 yuan (group purchase is low price promotion means, for a limited period of time and product price lower than ordinary online shopping), just a few hours, 7000 LED bulbs sold out. In order to meet the requirements of the majority of users, Taobao emergency replenishment, ready to carry out the second round of group buying.

According to LED reporter investigation, low current pricing online sales of LED lamp is generally below the line at the same time, enterprises must pay a certain management and promotion expenses to third party trading platform, so the online trading profits and basic line trading profit was flat or even lower.

It is reported that the current LED lamp online trading profit remained at about 20%, there is still room for subsequent decline. "The price of LED lamps is much higher than that of energy saving lamps, so consumers have some difficulty in accepting it, so the online trading volume will not go too fast. "Liu Tong pointed out that with the decline in prices, the acceptability of LED lamps will gradually increase, but this year the overall market situation is still not optimistic. With the continued decline in the price of raw materials and lighting devices, LED lamps market prices will continue to decline this year. According to Shenzhen, a small LED lighting company Yangxing responsible person, from last December to February this year, the price cut has reached 20%.