Relevant departments of the video advertising ship is no longer the principle of new batch

Morning news the first giant electronic screen advertising board (LED video advertising ship) appeared in the Huangpu River, pay close attention to the relevant departments. In order to prevent the Huangpu River and other waters of the LED video advertising rush may appear to have adverse effects, the authorities have decided to strictly control the amount, in principle, no longer a new batch of LED video advertising ship.

Last October, Huangpu River first appeared in the LED video advertising time every day to and from the ship, Lupu Bridge and Yangpu bridge between the continuous rolling film, the image of Shanghai broadcast public service commercials and well-known brand advertising etc.. As the captain of the ad about 50 meters, about 8.3 meters high, the ship's special loading of a huge screen area of more than half a standard basketball court and a large area of about 30 square meters, and therefore particularly conspicuous. Shanghai municipal government in December 2004 issued a "Shanghai city outdoor advertising facilities management measures", however, with the diversification of outdoor advertising carrier, to the ship, vehicles and other mobile carriers issued outdoor advertising management, there is no special provisions.

In fact, the use of Huangpu River waters have been released for many years the history of outdoor advertising, in the past is mainly used in the surface of the ship set neon lights, light boxes, display cards and other forms. For the emergence of the new LED video advertising ship, the relevant departments to take into account the particularity of the Huangpu River waters in the Bund and possible adverse effects, decided to strictly control the number, in principle, no new batch.

For the existence of two of the LED video advertising ship, requiring the time of the release of the staggered release. At the same time, it also requires LED video advertising ship must be in accordance with the provisions of the maritime sector sailing speed, not anchored stay.

In order to further strengthen the follow-up management, the relevant departments have agreed to refer to the vehicle body advertising management model of the city, the use of water in the city of the ship to further the specific provisions of advertising. At present, the drafting of the provisions has been initially completed, if approved, will be implemented. (reporter Xie Kewei)