Reporter observed: LED Shirupozhu forcing traditional lighting companies

June 9, 2010, people in the hustle and bustle of large crowds together to Guangzhou Pazhou Exhibition Center, a lighting industry once a year event - the Guangzhou International Lighting Exhibition - the opening day. And the dense flow of people corresponds to a record high number of exhibitors, more than 2000 enterprises crowding out the exhibition hall, and some companies will even stand in the corridor outside the exhibition hall on the 13. After 2008 years of financial turmoil, the impact of China's lighting industry in the huge consumer demand, the rapid recovery of growth.

On the other hand, LED lighting with an absolute advantage of the exposure rate, become the highlight of this exhibition. Almost all exhibitors, LED lighting products will be placed in a prominent position in the booth. On the basis of the traditional city, the traditional lighting companies have invested in the development and application of LED, a vigorous LED tide has swept the entire Chinese lighting industry.

Lighting show or LED lighting show?

Now lighting exhibition should be called LED application development exhibition, about half of the LED show. "Zhao Zhijun, general manager of Lang bin lighting, said in an interview with Sohu. And Zhao Zhijun's words correspond, although the exhibition organizers have not yet statistics specific exhibitors data, but in all 13 exhibition hall, there are actually named after the 6 LED. In addition, in almost all exhibitors booth, LED have been placed in a prominent position. "We saw the same exhibition in Hongkong, the United States and Europe, and the lighting show became almost LED. Li Yimin, vice president of TCL group, general manager of TCL Lighting Electric Division has the same feeling.

Compared with previous years, this year, the Guangzhou International Lighting Exhibition in addition to the proportion of LED exhibitors increased significantly, another change is quietly emerging: LED products have gradually changed from a functional to decorative. LED light source, LED commercial lighting, LED outdoor lighting, and even the traditional home lighting companies have a wide range of display LED home lighting products. Home lighting, LED lighting is currently the most narrow areas of application.

In the past few years with vigour and vitality LED tide swept Chinese lighting industry, the tide went fast.

LED lighting forcing traditional lighting companies

"We have turned most of the traditional lighting projects to LED. "Somp lighting general manager Wang Dequan told the Sohu reporter. If Wang's strategy appears to be some drastic, then FSL, TCL lighting, South Korea's modern lighting, long bin lighting and other traditional lighting business behavior can be regarded as moisten things silently. On the basis of traditional lighting, they have launched a series of LED products, and actively carry out market attempts.

To do or not to do? It doesn't seem to be a problem anymore. Although there are still technical, price and other factors, but LED as an alternative light source has become the industry consensus. Traditional lighting companies have been under pressure in transition, LED is rapidly changing the face of the entire lighting industry. "In this trend, we have to get involved in the industry. If you don't do it, you'll fall behind. Zhao Zhijun, general manager of long bin lighting LED express the rapid development of traditional lighting companies to bring pressure.

As early as a year ago, NVC, OPPLE and other domestic lighting lighting giants have a high-profile announcement to enter the field of LED lighting. FSL and its shareholders in the field of cooperation to seek LED fruitless, but also a high-profile alternative to find partners in the field of cooperation, OSRAM. Although the local lighting giant after intervention in LED, are beginning to become low-key. But the industry are sensitive to all feel, in this low-key behind a cautious but urgent attitude.

Break through the traditional lighting LED start from the application

Although the core technologies such as chips, the domestic LED lighting industry and abroad, there is still a gap, but Chinese companies have done enough effort in LED applications. Can be seen from the exhibition site, the domestic enterprise LED application category is far more than GE, PHILPS and other brands. Kimura Tomosatoshi, general manager of GE lighting Asia Pacific LED in an interview with Sohu, said: "through our research, we found that the development of China's LED market is much higher than the rest of the world market. "

Starting from the application. In this exhibition, the Sohu reporter to numerous lighting business chiefs throw traditional enterprises how to cut into the field of LED problem, which has almost become the standard answer. Application is the ultimate end of the LED chain, when the application of the development of mature, Chinese lighting companies still have to look back on the industry chain has not yet been resolved to solve the two major problems: the core technology and price.

In this regard, South Korea modern lighting general manager Dong Bin is optimistic that China huge consumer market will attract a large number of foreign enterprises to enter, through joint ventures, cooperation, technology exchange market, thus overall high level of technology China LED industry. At the same time, the further growth of domestic enterprises will also reduce the technology gap.

In terms of price, vice president of TCL group, general manager of TCL Lighting Electrical Division Li Yimin said, TCL is committed to create system solutions, through the reasonable design of the system, effectively reducing the overall cost. And more people believe that, as China's consumer market continues to accept the LED, scale efficiency will also become an important factor in reducing the cost of LED.

Even more gratifying is that a rational understanding is in full swing in the rise of the LED industry emerged: LED is not a panacea, LED can not completely replace the traditional lighting products. As Kimura Tomosatoshi said: to meet customer needs