Research on the regional market of domestic LED lighting

First, the sales market

Through the recent 10 integrated supermarkets, 1 building materials supermarkets, electrical appliances supermarket, and the visit of the 10 specialty stores, the current LED lighting sales market has the following characteristics:

1, LED lighting products currently on the market sales terminal is confined to the limited varieties: lamp, night light, flashlight, headlight, camping lights. Among them, in addition to the LED flashlight in the majority of supermarket shelves are available, other varieties are only part of the supermarket and franchise stores for sale. The LED table lamp, composed of a number of ordinary highlight LED, its brightness is limited, basically can not be used as reading lighting.

2, above the market price of the sale of varieties compared with the traditional lamps, the difference is not obvious. So it can quickly enter the terminal sales market.

3, sales of LED lighting products are not very understanding. Most ordinary consumers know nothing about LED. The products sold in different markets are all from the same one or two brands. Visible, is a result of the efforts of a few manufacturers, while consumers are only very passive acceptance of limited information.

4, when it comes to high-power LED lighting and other lighting category, the majority of domestic sales staff did not show a particular interest in their strong reaction to the price, that can not be accepted.

Two, the supply market

Based on the more than and 10 LED manufacturers to conduct a thorough investigation, analysis of the LED lighting market supply, has the following characteristics:

1, almost all of the LED manufacturers are export-oriented, almost zero domestic sales. Part of the export, and the United States led the market, followed by the European market. Few of its market share is very small.

2 kinds of LED lighting products, LED manufacturers are: high power LED lamp, high power PAR lamp series, ordinary bright LED bulb lamp, LED light and LED light module, ordinary bright LED lamp, high power LED lamp which is most popular, almost all manufacturers are producing LED lighting. There are 1X1W, 3X1W, 1X3W. average price of about a single 1W or 3WUSD9.0-12.00, three 1WUSD13.0-15.0. each manufacturer's product shape difference is very small, but the quality is very different.

3, the domestic manufacturers of the selected chips are: SEOUL (KOREA), EDISON (TAIWAN), CREE (USA), LUXEON (USA), PROLIGHT (TAIWAN), HANDSON (CHINA)

4, although the past two years, the export sales increased year by year, but the basic orders are not very large. Not yet in mass production.

5, the rapid rise in the number of domestic manufacturers over the past two years. The competition is becoming more and more serious. At the same time, due to the lack of product differentiation, the whole industry has entered into the stage of price competition.

Three, consumers

However, some of the new square, residential areas, public places, you can see the LED buried lights and LED projection lamp. However, LED buried lights can often be seen because of the lack of waterproof performance and condensation of water vapor on the glass, and some can not even light. The LED projection lamp due to LED brightness is not enough, the resulting projection effect is very limited. The problem of life and brightness is the two major problem for consumers.

The exterior walls of the building decorative lights, contour lights and Bridge decorative lights, the use of LED is very extensive.

Almost all of the new landscape decoration works are LED as the main body, colorful, varied, there are very good results.

Four. Market opportunity analysis

Combined with the characteristics of the supply market and the sales market, the overall situation of the domestic market is analyzed as follows:

Although in the field of LED decoration, LED has the characteristics of other materials can not be replaced, has basically been recognized. But in LED general lighting, although the industry is full of expectations, but in the end consumer market is still in a stage of enlightenment, especially for ordinary consumers, to make the LED lamp into the thousands of households also require a long process. The price factor will become a major bottleneck for domestic consumption, the MR16 lamp, according to the current cost calculation, the final price to consumers in more than RMB100, and an ordinary MR16 halogen lamp, but the price of 8 yuan RMB. If the price can not be reduced to less than 2-3 times the traditional lighting, this replacement will probably be difficult to achieve. China is still in the era of extensive economy, energy conservation and environmental awareness is still very weak.

However, in order to have a substantial decline in costs, the first requirement for a major breakthrough in technology. 1 to further improve the high power LED light-emitting efficiency, reduce the number of light sources to reduce costs. 2) to find a new way of heat dissipation. At present, the use of aluminum alloy heat dissipation, the cost is very high. And the higher the luminous efficiency in the future, the cost of the heat sink will increase. 3 (LED) optical lens due to industry technology confidentiality, only a few manufacturers, making prices high.

Therefore, the fate of LED lighting manufacturers can be said to be in the hands of its upstream suppliers of materials. Although it is expected that 2 years -3 years -5, the opportunity is visible. But we need to think about: when is the best time to enter the domestic market? How to make our factory from the innumerable talent shows itself? How to make our product differentiation to avoid pure price competition? The strength of our technology embodied in the shape design or electronic design? How to find a money saving and beautiful solution?