Low carbon energy advocate, LED lighting raging like a storm. In the construction of energy saving and environmental protection of low-carbon economy, China is bigger semiconductor lighting industry cake. According to the relevant agencies, in 2010, China's LED industry output value will be more than 150 billion yuan, compared with the total output value doubled in 2008, the total output value of about $70 billion in 2008.
China is the world's largest producer of lighting and lighting, but the main production of low-end products, accounting for about 18% of the global market share. In the industrial chain, LED epitaxial wafer with LED chip industry accounts for about 70% of the profits, the application of LED is about 10%-20%; the LED package was less than 10%.
In the lighting market, the rapid expansion of LED lighting penetration, market price war brewing in 2010. However, the concern is that due to subvert the traditional lamp and LED lighting separate light source sales model, coupled with the high degree of customization, LED lighting manufacturers cost pressures under tight pockets, if not deep enough, will not be able to both product quality and price competitiveness, and fear of falling or eliminated mergers and acquisitions market.
Industrial group general manager Zheng Jianwen believes that the 2010 LED lighting market will evolve into the cost of the war, especially the main lighting field, the product performance and the feudal lords vying for the throne, the price will be the key to success in the market, a copy is not available.
Due to the development of the supply chain of the LED industry is mature, the threshold is not high, and therefore attract a lot of manufacturers flocked to form a small factory stand. However, different from the traditional lamp specifications have been standardized, can reduce the manufacturing cost of LED lighting, a high degree of customization, leading to low utilization rate of production capacity; in addition, the point source characteristics of LED, resulting in LED lighting and lighting should be integrated to sell, heightening cost risk LED lamps. On the other hand, the traditional lighting brands PHILPS (Philips), OSRAM (Osram) and GE also cater to the market situation, already competing through vertical integration or strategic alliance to occupy the main layout, LED lighting market. Whether it is the gross margin after layers of exploitation or potential enemies, small factory all escape the fate of living space squeeze.
Zheng Jianwen pointed out that the LED lighting industry supply chain is more complex than traditional lamps and a large number of lamps, the most downstream suppliers have to pay will increase, regardless of lighting design or price are similar, so the master and the cost difference between the products LED manufacturers have a chance to win. He also stressed that the traditional brand lighting manufacturers lay a pathway and diversified product line advantage, LED lighting industry is new or smaller are difficult to surpass, once the lighting manufacturers large and strong style price war, small plants will not survive.
In 2010, what kind of situation will appear in the home lighting market, which is the subject of many household lighting companies are studying and forecasting. In order to get a more accurate answer, we must from the 2010 real estate market demand trend analysis, because the real estate market boom or not directly related to the home building materials market. There is a competition between enterprises, like a biosphere.
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