Research shows that users dissatisfied with Microsoft brings opportunities for Apple Computers

According to foreign reports, a research report from market research firm Rorrester analyst wrote that consumers have little trust in Microsoft Corp, users betrayed Windows operating system leads to Apple Corp's market share doubled.

The above comments from the company's brand research report. The company studied the effect of the company's brand on the price of the product, and the report also provided graphic data on the purchase of the product.

The report said, from a general point of view, in the past two years, only apple and Tivo two companies to enhance brand trust. Overall score, Bose, DELL, HP, Panasonic and SONY's highest market score, while Microsoft, Gateway and LG ranked lowest order.

Analysts pointed out that Microsoft's low profile may be good news for Apple Corp, because consumers say they do not trust the software giant.

The report pointed out that Microsoft is facing a lot of risks by consumers: a break for Microsoft's consumer dissatisfaction index reflects the 5 million 400 thousand American family's opinion, they for the Microsoft brand rating is 1 (not very trust) or 2 (some not trust). Reported that, compared with all Microsoft users, these users have the highest risk of Microsoft revenue, more likely to be male and online consumer. These families know they are running Microsoft Windows, but are willing to lose it if they can. Therefore, by winning the risk of Microsoft users, Apple Corp can make their own computer share doubled.

Statistics show that there is a risk of departure from Microsoft users far more than Apple Corp. Apple's Forrester brand evaluation is: rich and optimistic technology and brand awareness.

Some of the conclusions of the Forrester study may be worrying, and there is a conclusion that people's awareness of Apple's brand is not more than iPod.

The report notes that Apple Corp brand awareness does not seem to be right, Apple sold 42 million iPod, far more than the long-term use of Apple's brand of 5 million 200 thousand home users. It is understood that apple is not the same as the iPod brand.

Apple Corp's second problem is the huge difference between existing users and potential users, although existing users may be rich and optimistic, but the potential users into the lower, the overall view of these users is more pessimistic.