Revelation of the Olympic Games: how far away from the lighting products

In April 20, 2008, the "2008 Olympic project lighting site report and high-end dialogue" held in South China Normal University. Li Xinglin, chief designer of the water cube nest electric chief designer Li Binghua, at the Olympic central area of electrical lighting Zheng Jianwei presided over the design of the Olympic venues and the lighting products provider, newwenton lighting director and deputy general manager Chen Jianfang Tomatsu Mio, vice general manager Chen Songhui, AD general lighting general manager Guan Xudong on the current situation of domestic lighting products are a the end of the dialogue.

Domestic enterprises have advantages and disadvantages

Li Binghua, chief designer of the bird's nest, said: the Olympic project provides an international arena, which includes architectural designers, all types of enterprises, foreigners and Chinese, the product is the same. In such a stage under the common competition, rely on their own strength. It should be said that in the high-end products, foreign brands occupy a great advantage, but we also see a lot of domestic brands are also involved in this event, which indicates that the domestic lighting enterprises strength has been greatly improved, we have some products of some enterprises has reached the international level.

The Olympic project designer of the project many outstanding works, the novel design for lighting manufacturers, is not a small problem: from material research to product testing cycle is only set aside a few months or even shorter. An international brand a new product from R & D to the market needs a few years or even longer. International large enterprises can not achieve the goal, we have achieved excellent domestic enterprises, such a large chandelier in the nest, the bottom of the stairs enhanced fluorescent lamps, are domestic enterprises in a short period of time to complete the research and development. Excellent domestic enterprises and their products in the Olympic Games on the performance of the project is extremely active.

But at the same time, Li Binghua also stressed that we have a lot of gaps in the lighting products, technology and international advanced level. In terms of products, research and development production of foreign products is relatively long, from the reported preliminary market research, and to research and development, testing, production and other aspects will produce the products, also need to intensify investment in domestic product technology; in terms of product applications, in the case of LED, in addition to the foreign way of landscape lighting advertising signage, etc. compared with traditional, used in road lighting, office lighting, Home Furnishing lighting, and domestic in this respect there is a big gap; in the brand promotion, foreign enterprises pay attention to the degree and the proportion of investment is far higher than that of domestic enterprises.

Talking about the quality of the design personnel, Li Binghua said that foreign countries attached great importance to aesthetic education since childhood, children have relatively perfect aesthetic education in childhood, while China's lighting design and lighting design mostly after the adult in this industry, although in thinking and aesthetic have a certain tendency, but it is difficult to get creative.

Of course, domestic enterprises also have foreign enterprises can not reach the advantage: for example, Guangzhou will host the University Games, Asian Games and other major events, requirements of lighting products and lighting design and the production cycle is short, we have an advantage over foreign companies in the practical application, we should grasp the opportunities.

Li Xinglin, chief engineer of water cube, combined with the application of water cube, talked about his views on domestic lighting products. He pointed out that all of the water cube lighting LED, which in the domestic and international have unparalleled value. Through the comprehensive application of the LED, we can see the domestic application of LED lamps, control systems have a certain strength, but there is a certain gap in the LED package, power drive. Foreign high-power LED packaging leading domestic enterprises a lot, in the water cube LED lighting project, most of the energy is consumed in the power driven this piece of.

Domestic LED enterprises, but small scale; international LED enterprises less, but large scale. Therefore, the domestic LED lighting companies need a certain integration, in this regard from the government's policy regulation, on the other hand to rely on the market to do.

Foreign LED in the display, automotive lighting, road lighting, landscape lighting in all aspects of the application has been very mature, white light LED has been developed to a more mature stage. Domestic enterprises to catch up, there are still many work to do. But LED lighting as a sunrise green industry, not only need and it is necessary to start now. Japan to 2020 LED industry will occupy a very large part of China's LED production companies if the hands of late, then will miss a lot of opportunities.

No big difference in the details of the brand

For most of the domestic lighting enterprises, the original technology ability is still an important factor restricting the backwardness of their development, and for China excellent lighting enterprises, lack of system, perfect enterprise brand promotion and shaping ability is the most important issue. China excellent lighting enterprises in the Olympic competition, get a lot of seats from many international well-known brands, proved Chinese lighting enterprises to improve in the development of science and technology, but does not have the international brand influence and reputation, for China lighting companies, is still not a small regret. Olympic central area of the night lighting presided over the design of Zheng Jianwei pointed out the problem of China's lighting brand. He said that China's lighting enterprises need their own brands. Japan, South Korea, such as SONY, CANON, LG, SUNSUNG and other brands are familiar to everyone, but China has not yet its own national brand