Review: 2014 lighting lighting industry conditions

Introduction: in 2014, under the influence of the background of the new politics, new economy and new science and technology, the industry structure, development mode and thinking mode of the lighting industry have changed dramatically. In particular, the retail terminal market downturn, led directly to the entire lighting industry chain reflects the overall performance is weak, especially in the field of lighting, the development of blocked cold more obvious.

According to the National Association of Chinese lighting and lighting sharing members reflect the market information back shows that: in 2014 the sales market is generally not less than 30% of the lighting store sales decline.

Even if the domestic market in 2014, the market downturn, but the industry is still a number of very funny things happen, can be described as two days". One side is the weak economy, market freeze, hindered the development of the dilemma; one side is the rise of capital integration, new stores, OTO, alliance, intellectual property and other new phenomenon continued to stir the scene. The lighting industry is bustling.

Upstream industry:

LED lighting companies have substantial growth, the common cold, "take place, jump, run away collapse events; lighting sales generally decline; the integration of resources and capital acquisition Redubujian; electronic commerce, OTO voice rising, but there is no mature mode, are still groping in various activities like a raging fire; lights; stores one after another, the difficulty of attracting or falling rents will usher in the tide; upstream enterprises invest heavily in stores, there are certain risks; enhance their awareness of various forms of heating, alliances, strengthen enterprise products platform concept speculation; patent and intellectual property rights consciousness, patent war and intellectual property rights, or will become the real weapon of the future of the industry reshuffle.

Downstream terminal market:

In 2014, dealers generally feel the operating pressure increases; the market sales fell significantly; the deserted market; high-end product sales blocked; the traditional marketing mode gradually failure; the store by the impact of network users increased significantly; direct lights phenomenon; industry changes rapidly, the phenomenon of thinking can not keep up, for the majority of dealers, and is also very confused be taken by surprise in a year. 2014, the entire lighting industry chain by the impact of the retail terminal downturn is very obvious.