SHARP just pulled out of the global LCD market

"We are just from global market LCD computer, rather than across the board of liquid crystal display (LCD) market." Yesterday afternoon, SHARP China Trade Co., Ltd. confirmed to reporters. At the same time, learned that, including SHARP, including LCD LCD manufacturers began to focus on the development of high value-added products, including LCD TV and mobile phones, consoles and other terminal lcd.

The message said, because the market share is shrinking, and further reduce the profit margins of products, the Japanese display producers included known as "the father of liquid crystal" title, SHARP is giving up the corresponding order or opt out of the market. According to market research firm IDC data show that in the second quarter of this year in the Asia Pacific market, Japanese manufacturers market share of only 1% - 2%. Among them, MITSUBISHI's market share of 0.7%, SONY is the market share of, 0.2%, NEC. However, Korean manufacturers have become mainstream. Samsung Electronics in which the market share of 27% in the first place, LG electronics followed by 15.8%.

In this regard, SHARP China Trade Co., Ltd. said that the withdrawal is only a computer LCD, and this is only a small part of the SHARP lcd. In fact, because the gross profit is only 3% - 5%, the main Japanese manufacturers are mostly through the mainland enterprises to produce LCD manufacturers. Among them, SHARP's foundry to be completed by AOC, SONY joint venture with Samsung LCD panel liquid crystal display mainly by Nanjing LG oem.