SONY said 50 inch LCD more market price only 20 thousand

Every action digital giant SONY will cause a great disturbance in the industry

Will be listed next month, 50 inch LCD rear projection TV market price will not be higher than $twenty thousand

The day before, digital giant SONY released its 2005 new audio-visual in Beijing. SONY China President Kawasaki Naruhito announced at the meeting, SONY in the global LCD TV and LCD rear projection TV series will be "BRAVIA" to express, and a high-profile announcement that the future will be the main LCD tv.

LCD than plasma more market

According to SONY consumer electronics business sales department deputy general manager Xie Biao said that although the Chinese market SONY and plasma TV in sales, but SONY believes that the LCD TV market more than plasma tv. Xie Biao said that the LCD rear projection than large screen plasma TV prices lower, and with the progress of technology, the LCD rear projection lamp life is longer, and compared the plasma TV color and higher contrast, and not burning phenomenon. Therefore, SONY will focus on the future development of the color TV market LCD and LCD rear projection. Xie Biao further said that the company for the purchase of SONY plasma TV products, users still provide perfect after-sales service, but in the future will not enrich the plasma TV product line.

50 inch LCD is not higher than twenty thousand

In the new conference, SONY released a new series of LCD TV BRAVIA, including the flagship model V series and popular models S series of six products. Screen size covers 26 inches, 32 inches and 40 inches mainstream market screen specifications. In the LCD rear projection TV, SONY launched the 42 inches and 50 inches, respectively, the models of the two models.

Kawasaki Naruhito revealed that SONY is expected to be listed in October, these two RAVIA Aurora TV series, where the market price of 50 inches LCD rear projection will not be higher than $twenty thousand. When the media asked whether SONY's pricing strategy that represents the implementation of the new price policy in the high-end flat-panel TVs, and is no longer superior "highbrow", Kawasaki Naruhito said, SONY has never been to a price war as the main marketing strategy, but in this field of flat-panel TV prices will not be too far from the market. Samsung joint venture

At present, the industry generally believe that SONY started late in the field of LCD TV, and do not have their own core panel production plant, which can only rely on other brands to provide LCD panel production line. But in the new conference on reporters learned that SONY as early as two years ago, has established a joint venture in South Korea and South Korea's Samsung LCD panel known as the world's largest production base, has entered the production stage of benign, can guarantee the SONY LCD and LCD back production product line supply, so as to solve the menace from the rear for SONY the main LCD tv.

According to Kawasaki Naruhito, the LCD production line in South Korea is the world's most advanced seventh generation LCD panel production line. The 32 inch LCD panel as an example, usually sixth generation production line can only cut 8 pieces of 32 inch LCD panel, and the seventh generation production line can be cut 12 pieces of 32 inch LCD panel, in increasing productivity but also greatly reduces the cost of a single LCD tv. Analysis of the industry, which is perhaps the future of SONY announced in the field of LCD TV prices will not deviate from the market is the root cause.

Industry insiders believe that, as a leader in the color TV industry, SONY's every move will cause uproar in the industry. Although SONY in the high-end flat-panel TV field attack speed is far inferior to Matsushita, Samsung, SANYO and other brands, but it is hard to say whether the catch up from behind.