SONY's sales of innovative electronic and game play traction

SONY announced the 2007 quarter of fiscal year (10 ~ December) joint settlement. Joint sales growth of 9.6% over the previous year, reaching $2 trillion and 8 thousand and 590, a record high, operating profit grew by 5.8%, reaching $189 billion 400 million, to achieve revenue growth. "Electronic field and game field sales outstanding performance, reaching the highest level" (SONY executive director EVP and CFO Oneda Nobuyuki).

From different fields, in the field of electronic products such as LCD TV sales over the same period last year, an increase of 10.2%, reaching $2 trillion and and 694, the highest value in a single quarter. The main reason for the increase in the price of LCD TV "BRAVIA" and personal computer "VAIO" global sales increase, as well as digital camera CyberShot overseas sales outstanding performance. Operating profit decreased by 7%, to $166 billion 500 million. This is due to the decline in LCD TV prices and the impact of the game oriented system LSI sales.

The field of electronic business is reduced "plan in March 08 retreat" (big field) rear projection TV business. SONY in the future will be committed to the TV business LCD TV and organic EL tv. On December 07 listed organic EL TV "XEL-1" the rate of finished products, SONY said that "this is the secret" (SONY executive vice president of original history) but said, "through the efforts of technical personnel, the rate of finished products is gradually improve" (original history), said the production is going on smoothly. However, on the large size of organic EL TV and other new products on the market time, Oneda said: is in the development stage, the specific time has not yet been decided".

Game sales over the same period last year, an increase of 31.2%, reaching a record high of $581 billion 200 million, a single quarter. In the second half of fiscal year listed "PlayStation3 (PS3)" hardware and game software to contribute to sales growth, the new "Play Station Portable, in September 07 listed thin lightweight (PSP) also contributed to the growth in sales. Sales, PS3 4 million 900 thousand units, PSP is 5 million 760 thousand units. Through PS3 hardware cost reduction efforts, operating profit from the same period last year, a loss of 54 billion 200 million yen to reverse the profit of 12 billion 900 million yen.

In addition, the film field sales over the same period last year, a decrease of 24.6%, to $223 billion 800 million, operating profit decreased by 49.7%, to $13 billion 200 million. Financial sector sales fell 21.4%, to $135 billion 900 million, operating loss of 4 billion 200 million yen.

Source: Nikkei BP