SONY China Chairman: more than one billion yuan loss due to battery recall

Negative news and impossible to guard against too large media entertainment dream seems to make the 60 year old SONY tired, also let took office just 5 months Taka Shizuo obviously felt the pressure on the shoulder.

As chairman of SONY (China), Taka Shizuo is shouldering an important mission, because the Chinese market is considered to promote SONY's wheel of hope". Yesterday, the 63 year old father of walkman in an interview with reporters, said, in 2009, the Chinese market will surpass Japan, the second largest market after the United States, the United States, the United States, the United States in the second half of the year, the Chinese market will surpass the United States, the second largest market in the United States, after the United States, the United States, Japan's largest market after the United States, the world's largest market after the United States, the United States."

Due to the battery door loss of more than one billion yuan

Background: in 2005, SONY models of some products were found unqualified; at the beginning of this year, SONY released the LCD rear projection products software update statement; not long ago, DELL and apple have to recall up to about 6000000 for lithium battery of the notebook computer, which is SONY battery manufacturing".

Reporter: About 6000000 battery recall in the end to SONY caused much damage?

Taka Shizuo: in the process of battery events, we are responsible for the spirit of the customer through the whole story. We have always been transparent and open, quickly identify the situation. How much of the loss is not the first consideration of SONY, but we have done a financial statistics, SONY will pay the price of 20 billion to 30 billion yen (about $2 billion to $1 billion 300 million).

Reporter: SHARP, LG and other companies in the Chinese market is constantly challenging SONY's leadership in the field of consumer electronics, frequent occurrence of quality gate event, SONY China will have any impact?

Taka Shizuo: in the Japanese market, SONY and SHARP, Panasonic on TV products to compete in the U.S. market, our competitors more Samsung; in the European market, it is necessary to compete with PHILPS. However, the big brands in these markets are still limited.

However, there are many brands in China, including Chinese enterprises. China is the most competitive market in the world. However, this phenomenon also shows that the Chinese market is full of vitality and potential. We are confident that in 2009, China will overtake Japan as the second largest market after the United states.

"I like to watch young people's way of life"

Background: over the past few years, SONY's consumer electronics market leadership has repeatedly been challenged. Panasonic, Samsung, iPod continue to erode the dominance of SONY TV, music players and other fields.

Reporter: how to maintain the growth of the Chinese market?

Taka Shizuo: I came to China and found that SONY's business in China has been quite large, but still focused on production and sales. I first changed the operating environment of China's SONY, adding to the design and other functions do not have before, so that SONY (China) truly become an independent enterprise. This is a major change in the system.

SONY set up R & D department in Beijing, set up a design engineering group in Shanghai, the establishment of The Creative Center in the design. In addition, there are changes in the personnel system, we select technology and other aspects of local talent to study in Japan and return to china.

Reporter: in the Chinese market, Samsung's pricing of some products has exceeded SONY, for this phenomenon, how do you see?

Taka Shizuo: simply compare the price of a product is not comprehensive. Indeed, Samsung in recent years, the rapid development of technology and design. In the long run, Samsung is our strong competitors, we attach great importance, especially in the LCD tv.

However, Samsung is very focused on the choice of industrial enterprises, SONY is not the same. I like to observe the way of life of young people, I think, like Walkman, based on the download of unlimited LAN services, the future will have explosive development.