SONY OLED TV debut no sales plan in China

Yesterday, the new joint Sony Corp across the image visual conference, the "First Financial Daily" the reporter saw the SONY brand more than OLED thickness of only 3 mm (organic light emitting diode) TV show in the conference site, which is the OLED TV for the first time in the Chinese debut. SONY research OLED technology began in 1994, and since then has been positioned as the next generation of OLED display technology. From the beginning of this year, SONY's OLED TV in the United States and the Japanese market in bulk sales. In January this year, the Las Vegas Consumer Electronics Show (CES), Panasonic and Samsung have demonstrated their own brand of OLED TV, but has not yet started listing. Meanwhile, EPSON, Canon, Toshiba and other international consumer electronics brands are actively investing in R & D OLED tv. 19 this month, SONY also announced plans to invest about $22 billion, to strengthen the production of large-size OLED panel technology, plans to accelerate the pace of development of large size and high quality OLED panel. However, just now in the United States, the Japanese market for the sale of OLED TV, due to the existence of high cost, small size and other issues, it is not easy to quickly spread. SONY China consumer electronics business department marketing department senior vice president Okuda Rin believes that at present in the market for flat-panel TVs, LCD TV is still the mainstream products, currently in the market China OLED TV has no specific sales plan.

Source: First Financial Daily