SONY PS3 sales target of one hundred million units and industry estimates.

Thursday, according to foreign media reports, Japan's Sony Corp held a shareholders' meeting, at the meeting, the Sony Corp executives said, SONY's next generation game PS3 sales target is one hundred million units.

At the meeting, Stringer and other senior executives said that management will continue to carry out structural reforms in the new fiscal year, the full implementation of the established growth strategy. Stringer said: the company's management has been considering how to revitalize the company's performance."

SONY group's SONY computer entertainment company president and chief executive officer Kutaragi at the shareholders' meeting revealed that in the next few years, SONY hopes to sell one hundred million PS3 video game consoles.

In November last year, Sony Corp announced that the current generation of video game console PS3 since its listing in March 2000, the cumulative sales have exceeded one hundred million units. Among them, the single sales in Asia reached 22 million 200 thousand units.

It is worth mentioning that in March this year, the market consulting firm, "the strategic analysis" once estimate that by 2012, the SONY PS3 game machine sales will reach 121 million 800 thousand units, while at the same time a period of time, a year earlier than PS3 listed Microsoft XBox360 sales will only have 58 million 800 thousand.

Currently, in the global video game market, Sony Corp to 60% market share to become the boss, Microsoft Corp and Nintendo Co share the remaining share of the remaining 30%.