SONY Samsung focus on organic LED industry brewing competition in the market

Competition between the two major display giants are brewing in Asia, will make OLED technology steadily into mobile applications and TV sets.

Currently, SONY (Sony) and Samsung SDI (Samsung SDI) focus on different markets. They are all active matrix OLED producers. Samsung SDI for the mobile phone market, while SONY is the flagship of the future AM-OLED tv. According to market research firm iSuppli and display chief analyst at Vinita Jakhanwal, taking into account the huge market potential, and AM-OLED is suitable for small TV and handheld devices, the two giants by pushing the rational OLED display.

It is difficult to predict who will win and lose. Jakhanwal said: we expect SONY (in 2007) launched AM-OLED TV shipments will not increase significantly. SONY put the product on the market, just to prove that they have the ability to create OLED tv.

Jakhanwal said, on the other hand, Samsung SDI display market is relatively true: has been used in five products. Japanese mobile phone manufacturers are using Samsung SDI production of AM-OLED monitors, NOKIA also launched a mobile phone using this display.

"In 2008, Samsung SDI more conditions to achieve better market performance," said Jakhanwal. "We predict AM-OLED shipments will reach 10 million, with sales of $225 million. Samsung SDI in 2008 will be the market leader, with more than 70% of the share. "

So far, Samsung SDI is the only manufacturer of AM-OLED displays for mobile phone manufacturers. Chi (Taiwan Mei) Electronics subsidiary CMEL is another mass production of AM-OLED manufacturers, but also the only one, but its display has not yet entered the terminal products.

AM-OLED TV market is expected in 2008 shipments of 13000 units, sales of $8 million.

Source: International Electronic Business