SONY TV strategy: LED backlight to achieve differentiation in 2010 and strive to be the world's first

SONY in June 26, 2008 held a business policy briefing, the company chairman and CEO Howard Stringer (Howard Stringer) proposed target is one of the core business of SONY TV business: for the year 2008 the TV business profitability, 2010 year ago and strive to become the world's first LCD tv. 2010 share for the year reached 15 ~ 20%. In addition, the company's 2008 annual LCD TV sales target set at 10 million units.

SONY recalled in 2005 after the company's television business, and points out the reason in the TV business continued losses: LCD TV motherboard will lead to increased diversification, concentration of resources in the developed countries for the high-end models, and reduce the CRT TV and rear projection TV production scale measures lag.

In the future, in order to improve the profitability of LCD TV business, SONY will be in the product differentiation and cost reduction efforts in two areas. In order to realize the differentiation with other company's products, we will promote the production of functional film, LED backlight light source and special LSI. The utility model has the advantages of ultra-thin, low power consumption, fast video response speed, and the like.

As a cost cutting measure, in addition to ensuring a competitive cost of LCD panels, but also to reduce the number of motherboards, shorten the design cycle and accelerate the production of consumption, etc.. In this way, the new model can be introduced several times a year, quickly meet market demand". In addition, in the manufacture of liquid crystal panel, in addition to SONY and Samsung Electronics Manufacturing by the joint venture company S-LCD, also in February 26, 2008 the establishment of a joint venture with SHARP exchange "memorandum of intention recognition".

Source: Nikkei BP